Organisasi yang menghasilkan suatu produk seperti jasa, memerlukan suatu evaluasi berupa penilaian mandiri (self assessment) yang dapat meningkatkan kualitas pelayanan secara terus-menerus (continous improvement) sehingga didapatkan kualitas pelayanan yang tinggi dan sesuai dengan tuntutan zaman. Salah satu penilaian keberhasilan suatu organisasi adalah hasil kinerja yang optimal yang diukur berdasarkan target-target yang ditentukan organisasi itusendiri. Peneliti menggunakan 7 (tujuh) kriteria yang terdapat dalam MalcolmBaldrige Health Care Criteria for Performance Excelence untuk mengetahui mutu organisasi Direktorat Bina Upaya Kesehatan Rujukan tahun 2014. Metode penelitian adalah mix methode dengan sequential eksplanatory design. Hasilanalisis bivariat menunjukkan hubungan yang kuat dan berpola positif antara hasilkinerja organisasi dengan enam kriteria Malcolm Baldrige. Sedangkan hasil analisis multivariat menunjukkan empat kriteria yang positif dan satu kriteria negatif yang dapat menjelaskan hasil kinerja organisasi sebesar 65,7% sementarasatu kriteria tidak masuk dalam pemodelan. Hasil kinerja Direktorat Bina UpayaKesehatan Rujukan termasuk dalam range sangat rendah. 3 permasalahan yang masih yang menonjol antara lain organisasi belum menetapkan sasaran, tujuan danukuran kinerja (key perfomance indicator) dalam perencanaan organisasi; belum menetapkan visi, misi dan nilai-nilai organisasi serta perencanaan belum disusun berdasarkan periode jangka panjang dan jangka pendek. Permasalahan tersebutdapat diselesaikan jika direktur dan pimpinan organisasi segera menetapkan visi,misi dan nilai-nilai organisasi, menyusun perencanaan strategis sesuai dengantugas dan fungsi organisasi serta berdasarkan periode jangka panjang dan jangka pendek.

---

Organizations that produce a product such as services, requires anevaluation of a self-assessment to improve service quality continuously to obtaina high quality of service and in accordance with the demands of the times. One ofthe assessment of an organization's success is the result of optimal performanceas measured by the target-the specified target organization itself. Researchers areusing seven (7) criteria contained in the Malcolm Baldrige Health Care Criteriafor Performance Excelence to determine the quality of the organization of theRefferal Health Directorate Building Effort, 2014. Research method is thesequential explanatory mixed method design. The results of the bivariate analysisshowed a strong association between positive and patterned organizationalperformance results with the six criteria of the Malcolm Baldrige. While theresults of the multivariate analysis showed four positive criteria and negativecriteria that one can explain the results of the organization's performance by65.7%, while the criteria are not included in the modeling. The results of theperformance of the Refferal Health Directorate Building Effort referencesincluded in the very low range. 3 problems that still stand out among otherorganizations have not set goals, objectives and performance measures (keyperfomance indicators) in the planning of the organization; has not set a vision,mission and values of organization and planning has not been prepared based ona period of long-term and short-term. These problems can be solved if the directorand the head of the organization immediately set the vision, mission and values ofthe organization, strategic planning in accordance with the duties and functionsof the organization as well as by long-term period and the short-term.