Kota Serang telah menjalankan program Sanitasi Total BerbasisMasyarakat (STBM) sejak tahun 2012. Namun masih ditemukan perilaku BuangAir Besar Sembarangan (BABS) dan akses masyarakat terhadap penggunaanjamban masih cederung sama dengan sebelum dilaksanakan program yaitu barumencapai 60% dari target sebesar 90%. Penelitian ini bertujuan menganalisisimplementasi program Sanitasi Total Berbasis Masyarakat di Kota Serang.Subyek penelitian adalah Dinas Kesehatan, Puskesmas, kader, dan masyarakat.Hasil penelitian menunjukkan bahwa Implementasi Program STBM PilarPertama di Kota Serang belum dilaksanakan secara optimal, media informasisebagai sarana sosialisasi kebijakan masih kurang. Sikap pelaksana menunjukkankurangnya komitmen dari pelaksana kebijakan dalam mengimpelentasikankebijakan program STBM. Koordinasi dengan pihak eksternal belum berjalandengan baik. Dibutuhkan strategi sosialisasi yang tepat dan merata kepada semuakalangan.
Kata kunci : STBM, implementasi, evaluasi

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Serang has been doing the program of Community Based Total Sanitation(STBM) since 2012. However, there are still found the behavior of defecationcarelessly (BABS) and the public access toward of the use of toilet is still same asbefore the program implemented, it is only reach 60% of the target of 90%. Thisstudy aims to analyze the implementation of program of Community Based TotalSanitation in Serang. The subjects are the Department of Health, Clinic, cadresand the public.The results of the study shows that the implementation of the First PillarSTBM program in Serang city has not been implemented optimally, media as ameans of policy socialization is still lacking. The attitude of executive shows thelack of commitment of implementing policy in implementing the program policiesSTBM. Coordination with external parties have not been going well. It needsproper and equitable socialization strategy to all parties.
Keywords: STBM, implementation, evaluation.