Salah satu permasalahan gizi kurang yang saat ini menjadi fokus penanganan pemerintah adalah penurunan stunting. Masalah kesehatan masyarakat dianggap darurat apabila prevalensi stunting masih berada diatas 20%, berdasarkan hasil SSGI 2022 Kecamatan Pamboang memiliki prevalensi stunting 39,89%. Tujuan dari penelitian ini adalah mengetahui efektivitas pelaksanaan program promosi kesehatan untuk percepatan penurunan stunting di Puskesmas Pamboang berdasarkan kerangka teori logic models. Penelitian ini menggunakan pendekatan kualitatif dan melibatkan informan dari tenaga layanan promosi kesehatan Puskesmas Pamboang, Kepala Puskesmas Pamboang, kader posyandu, penanggung jawab UKS SMAN 1 Pamboang, ibu balita stunting dan siswi SMAN 1 Pamboang. Pengumpulan data dilakukan dengan cara wawancara mendalam. Teknik pengolahan data dilakukan dengan menyusun transkrip, pengkodean, membuat matriks, dan menganalisis data. Hasil penelitian menunjukkan bahwa pelaksanaan program percepatan penurunan stunting dilihat dari sisi (input) masih perlu ditingkatkan sumber daya manusia, anggaran dan ketercukupan fasilitas untuk menunjang program. Dari sisi proses perlu adanya regulasi yang dapat menjadi payung hukum tentang pemberian TTD ataupun penyuluhan kader, serta mempunyai komitmen yang tinggi dari para lintas sektor untuk membantu pelaksanaan program agar pencapaian output yaitu pelaksanaan PMBA ibu balita dengan tepat dan siswi minum TTD teratur dapat tercapai.

One of the problems of malnutrition that is currently the focus of the government's handling is the reduction of stunting. Public health problems are considered an emergency if the prevalence of stunting is still above 20%, based on the results of SSGI 2022 Pamboang District has a stunting prevalence of 39.89%. The purpose of this study was to determine the effectiveness of implementing a health promotion program to accelerate stunting reduction at the Pamboang Health Center based on a theoretical framework of logic models. This study used a qualitative approach and involved informants from health promotion service personnel at the Pamboang Health Center, the Head of the Pamboang Health Center, posyandu cadres, the person in charge of the Pamboang 1 Public Health Unit, mothers of stunted toddlers and female students at SMAN 1 Pamboang. Data collection was carried out by means of in-depth interviews. Data processing techniques are carried out by compiling transcripts, coding, making matrices, and analyzing data. The results of the study show that the implementation of the stunting reduction acceleration program from an input perspective still needs to be improved in human resources, budget and adequate facilities to support the program. In terms of the process, it is necessary to have regulations that can become a legal umbrella regarding the provision of iron supplements or counseling for cadres, as well as having a high commitment from cross-sectors to assist program implementation so that the output is achieved, namely the implementation of PMBA for mothers under five properly and students taking iron tablets regularly can be achieved.