Tesis ini membahas implementasi kebijakan penandaan pacta label obat bebas dan obat bebas terbatas di Provinsi DKI Jakarta yang menemui banyak kendala, dengan pendekatan model sistem. Desain penelitian ini menggunakan pendeka!an kualitatif untuk menggali informasi secara mendalam. Untuk meningkntkan validitas data, dignnakan data primer dan data seknnder. Hasil penelitian menyarankan implementasi kebijakan penandaan pada label obat bebas dan obat bebas terbatas di Provinsi DKI Jakarta perlu mempethatikan beberapa faktor antara lain komunikasi tepat sasaran surnber daya meliputi staf yang kompeten dan kebijakan dibuat oleh stakeholder berwenang berdasarkan evidencedisposisi meliputi komitmenpenegakan sanksi rlan pemberian penghargaan, serta struktur birokrasi yang baik.

This thesis is focused on scrutinizing the obstacles found during the implementation of labeling policy on over the counter drugs in DKI Jakarta Province using model system. The design Qf the research is a qualitative approach. It is aimed to explore deeper explanation on how the policy is implemented. Data validation is gained by using the primary and secondary data. Result: It is suggested that there are several factors effects the implementation of labeling policy on over the counter drugs .in DKI Jakarta province. Those factors are targeted communication; human resources including competent human resources and policy making actors, supporting scientific evidence; disposition including commitment, sanction enforcement, and stewardship program; excellent bureaucratic organization.