Abstrak
Sebagai rumah sakit Pemerintah RSUP Fatmawati dikenal sebagai rumah sakit untuk golongan segmen menengah kebawah, tetapi tidak demikian untuk produk pelayanan V.I.P yang sasarannya adalah menengah keatas, tujuan umum dari penelitan ini agar diperolehnya rencana strategi pemasaran pelayanan ruang rawat inap VIP, Penelitian ini menggunakan metode pendekatan kuantitatif dan kualitatif. Dari hasil analisa SWOT ruang rawat»inap VIP untuk strategi pemasarannya yang diterapkan adalah memaksimalkan peluang eksternal dan meminimalkan internal yang ada, upayasmemperkenalkan produk Rawat Inap VIP masih belum cukup bila hanya ditunjang oleh hal yang berwujud, seperti: gedung baru, fasilitas pelayanan, jumlah-SDM yang memadai serta ditunjang peningkatan penunjang medis, tetapi juga hal hal yang tidak berwujud, seperti budaya kerja, prosedur pelayanan dan tingkah laku dalam memasarkan produk.
As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
Metadata
| Jenis Koleksi : | S2 - Tesis |
| No. Panggil : | B-1254 |
| Pengarang : |
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| Nama badan : | Universitas Indonesia. Fakultas Kesehatan Masyarakat. Administrasi dan Kebijakan Kesehatan |
| Program Studi/Peminatan : | Kajian Administrasi Rumah Sakit |
| Promotor/Pembimbing : |
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| Ko-Promotor/Penguji : |
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| Subjek : | |
| Penerbitan : | Depok : FKM-UI, 2010 |
| 338 tipe carrier | |
| 650 Subyek | Kajian Administrasi Rumah Sakit |
| 504 Catatan Bibliografi | |
| NPM | 0806444373 |
| 440 Catatan Seri | |
| 856 Lokasi File Elektronik | |
| 526 Program Studi/Peminatan | Kajian Administrasi Rumah Sakit |
| Penerbit dan Distribusi | |
| 100 Pengarang Utama | Agustini, Tri Fajari |
| 022 ISSN | |
| 020 ISBN | |
| 260a Kota Terbit | Depok |
| abstrak | Sebagai rumah sakit Pemerintah RSUP Fatmawati dikenal sebagai rumah sakit untuk golongan segmen menengah kebawah, tetapi tidak demikian untuk produk pelayanan V.I.P yang sasarannya adalah menengah keatas, tujuan umum dari penelitan ini agar diperolehnya rencana strategi pemasaran pelayanan ruang rawat inap VIP, Penelitian ini menggunakan metode pendekatan kuantitatif dan kualitatif. Dari hasil analisa SWOT ruang rawat»inap VIP untuk strategi pemasarannya yang diterapkan adalah memaksimalkan peluang eksternal dan meminimalkan internal yang ada, upayasmemperkenalkan produk Rawat Inap VIP masih belum cukup bila hanya ditunjang oleh hal yang berwujud, seperti: gedung baru, fasilitas pelayanan, jumlah-SDM yang memadai serta ditunjang peningkatan penunjang medis, tetapi juga hal hal yang tidak berwujud, seperti budaya kerja, prosedur pelayanan dan tingkah laku dalam memasarkan produk. As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products. |
| 260b Penerbit | FKM-UI |
| Tanggal | 100812 |
| daftar isi | |
| 700z Co-Promotor/Penguji | Junaidi, Purnawan; Sulistiadi, Wachyu; Setiawaty |
| Kata Kunci | |
| 000 Hak Akses | |
| 700 Pengarang Tambahan | |
| 850 Badan Pemilik | Pusinfokesmas FKM UI |
| 004 Nomor Induk | 7495/10 |
| 245c Pertanggungjawaban | Tri Fajari Agustini; Pembimbing: Mieke Savitri; Penguji: Purnawan Junaidi, Wachyu Sulistiadi, Setiawaty |
| 245 Judul | Pengembangan strategi pemasaran ruang rawat inap VIP rumah sakit fatmawati tahun 2010-2013 |
| 710 Entri Tambahan Nama Badan | Universitas Indonesia. Fakultas Kesehatan Masyarakat. Administrasi dan Kebijakan Kesehatan |
| Jenis Karya | S2 |
| 260c Tahun Terbit | 2010 |
| 250 Edisi | |
| Lokasi | Lantai 5 |
| 300 Deskripsi Fisik | xvii, 112 hlm; il; 27 cm |
| 082 No. Panggil | B-1254 |
| 003 Barcode | B-1254 |
| 700y Promotor/Pembimbing | Savitri, Mieke |
| No. Kendali | |
| 041 Kode Bahasa | ind |
File Digital: 1 B1254-tri fajari agustini.pdf :: Catatan: Hanya file pdf yang dapat dibaca online
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| No. Panggil | No. Barkod | Ketersediaan | Lokasi |
|---|---|---|---|
| B-1254 | B-1254 | TERSEDIA | Lantai 5 |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 71965 |