Perencanaan merupakan dasar dari strategi yang efektif, perencanaan juga menjadi salah satu indikator yang baik dalam siklus manajemen. Rumah sakit jantung dan pembuluh darah harapan kita berdiri sejak 9 November 1985 merupakan RS BLU yang menjadi RS pusat rujukan nasional yang memberi pelayanan penyakit jantung dan pembuluh darah. Poli eksekutif  merupakan salah satu unit pelayanan yang menjadi “private wing” RSJPDHK berdiri sejak november 2008. Penelitian ini bertujuan untuk menganalisis setiap produk poli eksekutif RSJPDHK melalui variabel-variabel Product Life Cycle yaitu Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training untuk mengetahui posisi setiap produk menurut siklus hidupnya yang akan menjadi dasar untuk menentukan formulasi rencana strategis poli eksekutif RSJPDHK tahun 2011-2015. Penelitian ini merupakan penelitian operasional (operasional research), analisis dilakukan dengan pendekatan kuantitatif dan kualitatif. Hasil penelitian menunjukan ketiga produk poli eksekutif,yaitu konsultasi jantung&ekg, treadmill, echocardiography semuanya berada dalam fase PLC introduction. Alternatif strategi yang dapat dilakukan adalah dengan market development dan product development. Strategi terpilih untuk poli eksekutif adalah mengadakan kerjasama dengan perusahaan dalam pelayanan medical check up, prioritas berikutnya adalah mengadakan pembenahan poli eksekutif dan mengadakan paket medical check up yang disertai pemberian service konsultasi dengan ahli gizi. Dengan mengimplementasikan strategi terpilih diharapkan poli eksekutif RSJPDHK dapat berkembang dimasa mendatang. Kata Kunci : Product Life Cycle, Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training Daftar bacaan : 30 buku ( 1983-2009)

Planning is the foundation of an effective strategy, planning is also one good indicator of the management cycle. Harapan Kita Cardiovascular Hospital established since 9 November 1985 is a government hospital become a national referral center that provides services for heart disease and blood vessels. Polyclinic executive is one of service units to be "private wing" RSJPDHK established since November 2008. This study aims to analyze each product polyclinic executive RSJPDHK through the variables of Product Life Cycle of Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training for the position of each product according to its life cycle which will be the basis for determining the formulation of a strategic plan executive polyclinic RSJPDHK years 2011-2015. This study is an operational research, analysis was done with quantitative and qualitative approaches. The results showed three executives polyclinic products, consultation cardiac & ECG, treadmill, echocardiography are all in the introduction phase of the PLC. Alternative strategies that can be done is to market development and product development. The strategy chosen for polyclinic executives are entered into a collaboration with companies in the service of medical check-ups, the next priority is to improvement polyclinic executive and held a medical check-up package with consultation with a nutritionist. By implementing the chosen strategy is expected polyclinic executive RSJPDHK can develop in the future. Keywords: Product Life Cycle, Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training Reading list: 30 books (1983-2009)