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Teaching hospitals face challenges in fostering sustainable patient revisit intention due to the dual nature of services that integrate clinical education processes with high patient expectations regarding service quality and safety. Amid the growing use of digital communication as part of patient experience management, the effectiveness of digital storytelling in shaping patient perceptions and behaviors remains empirically inconsistent. This study aims to analyze the relationships among digital storytelling, service quality, brand image, and patient satisfaction in influencing revisit intention among outpatients at the Dental and Oral Teaching Hospital of Universitas Jenderal Soedirman. This research employed a quantitative cross-sectional design involving 115 respondents. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that service quality has a significant and dominant effect on brand image, patient satisfaction, and revisit intention. Brand image and patient satisfaction also demonstrate significant positive effects on revisit intention and function as mediators in the relationship between service quality and revisit intention. In contrast, digital storytelling does not show a significant direct effect on brand image, patient satisfaction, or revisit intention within the context of this study. Nevertheless, respondents’ response patterns suggest a relatively positive reception toward digital narrative elements, indicating strategic potential if digital storytelling is developed with greater consistency, clinical relevance, and integration into service delivery processes. These findings emphasize that service quality serves as the primary driver of revisit intention in dental teaching hospitals, while digital storytelling requires strengthened design and implementation to meaningfully contribute to the formation of patient perceptions and decision-making. This study provides empirical evidence to support the development of service quality improvement strategies and patient-oriented digital communication in teaching hospital settings.
Tujuan: Penelitian ini dilakukan untuk tujuan mengetahui hubungan kualitas pelayanan rawat inap yang diukur berdasarkan dimensi mutu yaitu dimensi tangible, reliability, responsiveness, assurance dan empathy terhadap profitabilitas pelanggan di RSIA Puri Bunda Denpasar.
Metode: Penelitian ini merupakan penelitian kuantitatif menggunakan desain cross sectional dengan sampel 100 responden dari pasien rawat inap selama bulan April-Mei 2018
Hasil: Penelitian ini menemukan bahwa koefisien korelasi masing-masing variabel dimensi terhadap profitabilitas adalah sebesar0,766 untuk tangibles; 0,780 untuk reliability; 0,804 untuk responsiveness; 0,836 untuk assurance dan 0,724 untuk empathy dengan standardized coefisient tertinggi pada dimensi tangibles. Berdasarkan hasil analisis determinasi didapatkan koefisien determinasi 95,6%
Simpulan: Kualitas pelayanan yang diukur berdasarkan dimensi mutu (tangible, reliability, responsiveness, assurance, empathy) memiliki hubungan sangat kuat dan signifikan terhadap profitabilitas dimana dimensi tangible paling dominan berhubungan dengan profitabilitas pelanggan.Sebesar 95,6% dimensi kualitas pelayanan secara simultan berhubungan dengan profitabilitas sedangkan sisanya sebesar4,4% ditentukan oleh variabel lain diluar penelitian ini.
Kata kunci: kualitas pelayanan; dimensi mutu; profitabilitas
Introduction: Each hospital strives to provide quality services based on predefined standards so that patients are expected to be satisfied and become loyal customers for the hospital. For that hospital should design the quality of service consisting of five dimensions of superior quality than other hospitals. In an effort to foster relationships with patients, hospitals are also required to maintain and improve customer profitability, convert unprofitable customers into profitable customers
Aim: This research was conducted for the purpose of knowing the correlation of service quality measured by dimension of quality that is tangible dimension, reliability, responsiveness, assurance and empathy to customer profitability at RSIA Puri Bunda Denpasar
Method: This study is a quantitative research using cross sectional design with 100 responden samples from inpatients during April-May 2018
Result: This research found that the corelation coefficient of each dimension variable to profitability is 0,766 for tangibles; 0.780 for reliability; 0.804 for responsiveness; 0.836 for assurance and 0.724 for empathy with the highest standardized coefficient on tangibles dimension. Based on the results of determination analysis obtained coefficient of determination 95.6%
Conclusion: Quality of service measured on the dimension of quality (tangible, reliability, responsiveness, assurance, empathy) has a very strong and significant relationship to profitability where the tangible dimension is most dominantly related to the profitability of customers. 95.6% dimension of service quality simultaneously related to profitability while the rest of 4.4% is determined by other variables outside this study.
Keywords: Service Quality; dimension of quality; customer profitability
Rekam medis merupakan suatu hal yang mutlak ada pada setiap pelayanan kesehatan. Sesuai dengan perkembangan jaman, sistem rekam medis yang ada di rumah sakit sudah mengalami perubahan dari sistem pengelolaan manual berubah menjadi komputerisasi. RSGM FKG UPDM (B) masih melakukan pengelolaan berkas rekam medis secara manual sehingga pelayanan penyediaan berkas rekam medis menjadi lama dan keberadaan berkas rekam medis sulit ditelusuri karena sering terselip bahkan hilang. Untuk dapat memberikan jasa pelayanan yang memuaskan, maka perlu dibuat sistem informasi yang baik. Perlu digunakan sistem informasi berbasis komputer yang berfungsi sebagai tempat penyimpanan data dan untuk mencari data dengan cepat, mudah dan aman sehingga kualitas pelayanan dapat ditingkatkan. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Informan dalam penelitian ini adalah petugas pengelola rekam medis di loket dan tiap laboratorium, direktur utama dan wakil direktur bidang pelayanan medik sebagai pihak manajemen. Penelitian ini menghasilkan desain sistem informasi rekam medis untuk Rumah Sakit Gigi dan Mulut Fakultas Kedokteran Gigi Universitas Prof. DR. Moestopo (Beragama). Hasil penelitian menunjukkan bahwa unit rekam medis masih memerlukan banyak perbaikan. Jumlah petugas di bagian loket masih kurang dan pendidikannya tidak sesuai dengan Standar Profesi Perekam Medis dan Informasi Kesehatan. Pengelolaan rekam medis yang masih menggunakan sistem manual, belum adanya Standar Operasional Prosedur tentang pengelolaan rekam medis dan analisis pekerjaan untuk petugas pengelola rekam medis menjadi penyebab lamanya dan belum teraturnya pelayanan rekam medis. Desain sistem informasi rekam medis yang sesuai untuk RSGM FKG UPDM (B) adalah sistem informasi yang online baik di loket maupun di tiap laboratorium. Desain sistem informasi rekam medis yang dibuat masih dalam bentuk prototipe, sehingga perlu dikembangkan lebih lanjut sebelum diimplementasikan. Kepustakaan 26 (1992- 2010), Gambar 21, Tabel 3, Lampiran 9 Kata Kunci: Rekam medis, Sistem Informasi
Medical records is a must in every healthcare service. Nowadays, medical records systems in hospitals are change from conventional systems to electronic based. Dental Hospital of The Dental Faculty of Prof. DR. Moestopo (Beragama) University still manages medical record manually, so the service provision of medical record file takes times and difficult to searched even it is often tucked and disappear. To be able to provide satisfactory services, they have to design a good medical record information system. They need to use computer-based information system that can serves a good storage system which can find data quickly, easily and securely so the service quality can be improved. This research is descriptive with qualitative approached. Informants are the officer of the medical record unit at counter and each laboratory, and CEO (Chief Executive Officer) of Medic Division as a representative of the management. This research produces the design of medical record information system in Dental Hospital of The Dental Faculty of Prof. DR. Moestopo (Beragama) University. The results showed that the medical records unit still requires a lot of improvement. The number of officers at the counter is still lacking and under education and are not in accordance to Professional Standards Medical Recorder and Health Information. Management of medical records still using manual systems, they have no Standard Operating Procedure and no job description for medical records staff cause a long and unregulated of medical records services. Medical record information system design that is suitable for Dental Hospital of The Dental Faculty of Prof. DR. Moestopo (Beragama) University is an online information system both at the counter and in each laboratory. Design of medical record information system that created in this research still in the prototype form, so need to be developed further before being implemented. Literatur 26 (1992- 2010), Picture 21, Table 3, Attachment 9 Key Word: Medical Record, Information System
ABSTRAK
Dalam rangka meningktakan mutu pelayanan kesehatan, kualitas dari masingmasingsumber daya manusia menjadi fokus perhatian departemen SDM RumahSakit Gigi dan Mulut (RSGM) Universitas Trisakti. Salah satu strategi untukmeningkatkan kualitas SDM adalah melalui mekanisme penilaian kinerjakaryawan yang efektif.Penelitian ini ditujukan untuk mendapatkan gambaran sistem penilaian kinerja diRSGM Universitas Trisakti saat ini dan membuat usulan sistem penilaian kinerjayang baru berdasarkan hasil yang diperoleh. Penelitian ini menggunakan metodekualitatif yang terbagi menjadi dua tahap penelitian. Tahap pertama bertujuanuntuk melihat efektifitas sistem penilaian kinerja lama yang menggunakan DP3.Data diperoleh dari wawancara mendalam dan diskusi kelompok terarah denganinforman berjunlah 10 orang yang terdiri dari 3 orang pimpinan dan 7 orang staf.Selanjutnya tahap kedua bertujuan untuk mengembangkan suatu rancangan sistempenilaian kinerja yang baru. Hasilnya kemudian didiskusikan bersama denganpimpinan RSGM dalam diskusi kelompok terarah.Hasil penelitian yang didapat pada tahap pertama melalui wawancara mendalamdan diskusi kelompok terarah, terlihat bahwa informan dari lini karyawan secaraumum tidak mengetahui dengan jelas mengenai pelaksanaan sistem penilaiankinerja yang dilaksanakan di RSGM. Oleh karena itu, mereka berpendapat bahwasistem penilaian kinerja saat ini belum memiliki relevansi, sensitifitas, tingkatpenerimaan, keandalan dan kepraktisan yang cukup dalam menggambarkankinerja karyawan. Selanjutnya pada tahap kedua, dikembangkan suatu usulansistem penilaian kinerja yang baru berdasarkan konsep efektifitas Cascio denganmamadukan hasil yang didapat dari penelitian tahap pertama, aspek penilaianpada instrumen DP3, kondisi lingkungan pekerjaan di RSGM serta konseppenelitian terdahulu yang sejenis. Setelah hasil diskusi kelompok terarah bersamapimpinan dirangkum, maka didapatkan suatu rancangan pengembangan sistempenilaian kinerja yang baru bagi RSGM Universitas Trisakti. Rancanganpengembangan ini meliputi penilai, instrumen penilaian, prosedur penilaian,kriteria penilaian, waktu pelaksanaan dan manfaat penilaian yang sudahdisesuaikan dengan kondisi lingkunagn RSGM. Dengan diterapkannya rancangansistem penilaian kinerja yang baru ini, diharapkan dapat memotivasi karyawanuntuk bekerja lebih baik dan membantu dalam pengambilan keputusan manajerial.
ABSTRACT
In increasing the quality of health care, quality from individual human resourcesbecome the focus of attention of human resources department of TrisaktiUniversity Oral and Dental Hospital (RSGM). One strategy to increase the humanresources quality is through the effective mechanism of performance appraisalsystem of the employment.The goal of this study is to get the current image of performance appraisal systemin Trisakti University's RSGM and make proposal for new performance appraisalsystem based on the result. First stage is to see the efficacy of previousperformance appraisal system that using DP3. Data is collected from in depthinterview and focus group discussion with a total of 10 informants that consist of3 leaders and 7 staff. The next stage is to develop new framework for performanceappraisal system. The result then discussed with the RSGM's leaders in focusgroup discussion.The result from first stage is collected from in depth interview and focus groupdiscussion, it seems that the informant from employer group in general was notclearly know about the performance appraisal system that been carried out by theRSGM. Therefore, their opinions are the performance appraisal system until nowdoesn't have relevance, sensitivity, the level of acceptance, reliability, andpracticality that deep enough to describe the employer's work. Next on the secondstage, a proposal of new performance appraisal system is developed base onCascio's efficacy concept in concert with the first stage's result, assessment aspectin DP3 instrument, work condition in RSGM as well as previous study, thus anew framework for development of new performance appraisal system TrisaktiUniversity RSGM is made. Development of this framework consist of person whoassess the system, assessment criteria, time of assessment, and the benefit ofassessment that has been adjusted with the condition in RSGM. By applying thisnewly proposed performance appraisal system, hopefully it can motivated theemployer to work better and helps in managerial decision making.
