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Tri Rini Puji Lestari
JMARSI Vol.5, No.2
Depok : PS-MARS UI, 2004
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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S.R. Maxisme Sutantini; Pembimbing: Zarfiel Tafal
S-243
Jakarta : FKM UI, 1985
S1 - Skripsi   Pusat Informasi Kesehatan Masyarakat
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Rohsaelendrayana; Pembimbing: Dumilah Ayuningtyas; Penguji: Wachyu Sulistiadi, Wahyu Kurnia Yusrin Putra, Iman Santoso, Purnawan Junadi
Abstrak:
Latar Belakang: RS Hermina Bekasi merupakan rumah sakit swasta dengan layanan unggulan dan potensi pengembangan pasien non-Jaminan Kesehatan Nasional (JKN). Namun, proporsi pasien JKN masih lebih tinggi dibandingkan pasien non-JKN, sehingga diperlukan strategi pemasaran untuk meningkatkan kunjungan pasien non-JKN. Tujuan: Penelitian ini bertujuan menyusun strategi pemasaran untuk meningkatkan kunjungan pasien non-JKN di RS Hermina Bekasi melalui analisis kondisi pemasaran, faktor internal dan eksternal, rumusan strategi, serta indikator keberhasilan. Metode: Penelitian ini menggunakan pendekatan kualitatif dengan metode marketing research berkarakteristik deskriptif dan eksploratif. Informan dipilih secara purposive purposif berdasarkan prinsip kesesuaian dan kecukupan. Data dikumpulkan melalui wawancara mendalam, observasi, telaah dokumen, dan studi literatur. Analisis menggunakan sintesis The Strategy-Formulation Analytical Framework dan The Stages of Building a Marketing Plan Framework. Hasil: RS Hermina Bekasi memiliki kekuatan pada layanan unggulan, dokter spesialis dan subspesialis, teknologi medis, reputasi Hermina, SDM garis depan pelayanan seperti petugas front office, perawat, Staf Fungsional Eksekutif, case manager, farmasi, dan kasir, serta nursing marketing, dan dukungan Hermina Group. Kelemahan meliputi persepsi sebagai rumah sakit BPJS dan ibu-anak, fungsi marketing belum optimal, keterbatasan data pemasaran, digital marketing, proses pelayanan, dan bukti fisik layanan. Peluang berasal dari potensi pasar Bekasi, pasien out of pocket, kerja sama perusahaan dan asuransi, komunitas, kebutuhan layanan spesialistik, serta digital marketing. Ancaman meliputi persaingan rumah sakit swasta, ekspektasi pasien non-JKN, sensitivitas harga, Coordination of Benefit, dan review online. Skor EFE 3,12 dan IFE 3,05 menempatkan RS Hermina Bekasi pada posisi grow and build yang mendukung untuk melakukan strategi pertumbuhan secara intensif dan integratif. Strategi definitif meliputi penguatan layanan unggulan, segmentasi pasar, positioning, kemitraan, pemasaran berbasis data, digital marketing, customer journey, program priority, dan bukti fisik layanan. Kesimpulan:  Strategi pemasaran pasien non-JKN perlu diarahkan pada strategi pertumbuhan terintegrasi antara pemasaran dan pelayanan. Peningkatan pasien non-JKN tidak cukup melalui promosi, tetapi perlu didukung penguatan layanan unggulan, positioning, data pemasaran, digital marketing, nursing marketing, program priority, customer journey, dan evaluasi berbasis indikator.

Background: RS Hermina Bekasi is a private hospital with center of excellence services and potential for developing non-National Health Insurance (non-JKN) patients. However, the proportion of JKN patients remains higher than that of non-JKN patients, indicating the need for a marketing strategy to increase non-JKN patient visits. Objectives: This study aimed to develop a marketing strategy to increase non-JKN patient visits at RS Hermina Bekasi by analyzing current marketing conditions, internal and external factors, strategy formulation, and success indicators. Method: This study used a qualitative approach with a descriptive and exploratory marketing research method. Informants were selected purposively based on the principles of appropriateness and adequacy. Data were collected through in-depth interviews, observation, document review, and literature study. The analysis used a synthesis of The Strategy-Formulation Analytical Framework and The Stages of Building a Marketing Plan Framework. Results: RS Hermina Bekasi has strengths in center of excellence services, specialist and subspecialist doctors, medical technology, Hermina’s reputation, frontline service personnel including front office staff, nurses, Executive Functional Staff, case managers, pharmacy staff, and cashiers, as well as nursing marketing and support from Hermina Group. Weaknesses include the perception as a BPJS and mother-child hospital, suboptimal marketing functions, limited marketing data, digital marketing, service processes, and physical evidence of services. Opportunities arise from the Bekasi market potential, out-of-pocket patients, partnerships with companies and insurance providers, communities, the need for specialist services, and digital marketing. Threats include competition among private hospitals, high expectations of non-JKN patients, price sensitivity, Coordination of Benefit, and online reviews. The EFE score of 3.12 and IFE score of 3.05 placed RS Hermina Bekasi in the grow and build position, supporting intensive and integrative growth strategies. The definitive strategies include strengthening center of excellence services, market segmentation, positioning, partnerships, data-based marketing, digital marketing, customer journey, Program Priority, and physical evidence of services. Conclusion: The marketing strategy for non-JKN patients should be directed toward an integrated growth strategy between marketing and service delivery. Increasing non-JKN patients cannot rely solely on promotion, but must be supported by strengthening center of excellence services, positioning, marketing data, digital marketing, nursing marketing, Program Priority, customer journey, and indicator-based evaluation.
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B-2598
Depok : FKM-UI, 2026
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Lena Mugirahmi; Pembimbing Akademik: Sulistiadi, Wahyu / Pembimbing Lapangan: Zuhri, Syaifuddin
L-537
[s.l.] : [s.n.] : s.a.]
S1 - Laporan Magang   Pusat Informasi Kesehatan Masyarakat
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Sugandi; Pembimbing: Zulazmi Mamdy
S-871
Depok : FKM UI, 1995
S1 - Skripsi   Pusat Informasi Kesehatan Masyarakat
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Bul. Pen. Sis. Kes. (Bulitsiskes), Vol.9, No.3, Juli. 2006: hal. 125-133, (cat. ada di bendel 2006-2007
[s.l.] : [s.n.] : s.a.]
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Evie Sopacua, Didik Buudijanto, Cholis Bachroen
BPSK Vol.7, No.2
Surabaya : Kementerian Kesehatan RI, 2004
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Raharni, Sudibyo Supardi, Andi Leny Susyanty
BPSK Vol.13, No.2
Surabaya : Balitbangkes Kemenkes RI, 2010
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Tony Iman; Pembimbing: Ascobat Gani; Penguji: Sandi Iljanto, Prastuti Soewondo, Dedi Somantri Djamhuri, Ahmad Zaenuri
Abstrak:

Penelitian ini dilatar-belakangi oleh adanya kesenjangan antara biaya yang dialokasikan oleh dinas dengan dana yang diperlukan untuk mengoperasionalkan Rumah Sakit tingkat II Dustira, serta adanya peluang untuk melaksanakan pelayanan kesehatan masyarakat umum. Penelitian bertujuan untuk mengevaluasi kontribusi yang telah diberikan oleh dana hasil pelayanan kesehatan masyarakat umum kepada peningkatan pelayanan kesehatan pasien dinas, serta memperoleh rumusan untuk mengoptimalkan kontribusi tersebut.Penelitian yang bersifat retrospektif ini, menggunakan data triwulan sebagai unit analisis yang akan dianalisis secara kuantitatif. Variabel yang diamati meliputi penerimaan dana hasil pelayanan kesehatan masyarakat umum dan alokasi penggunaannya, serta dampak penggunaan ini kepada struktur dan hasil pelayanan kesehatan pasien dinas.Hasil penelitian menunjukkan bahwa penerimaan dana hasil pelayanan kesehatan masyarakat umum didominasi oleh jasa fasilitas rumah sakit (26,88%), jasa tenaga ahli (23,26%), penerimaan dari bekal kesehatan (17,75%), dan penerimaan lain-lain (25,36%). Penerimaan ini terus meningkat sesuai dengan peningkatan BOR kelompok pasien masyarakat umum, namun indeks penerimaan per hari perawatan untuk setiap pasiennya masih relatif rendah.Penggunaan dana hasil pelayanan kesehatan masyarakat umum yang dikembalikan untuk operasional pasien masyarakat umum masih relatif tinggi, sehingga porsi untuk keperluan pasien dinas menjadi belum optimal. Namun demikian, dana ini telah berhasil meningkatkan struktur pelayanan kesehatan terutama bekal kesehatan dan sumber daya manusia. Dana hasil pelayanan kesehatan masyarakat umum sangat diperlukan untuk operasional rumah sakit karena menjadi penopang utama dalam pemeliharaan alat kesehatan dan bangunan, serta kelangsungan pelayanan penunjang umum. Peran dana hasil pelayanan kesehatan masyarakat umum belum berhasil mempengaruhi komponen hasil pelayanan kesehatan pasien dinas secara bermakna.Untuk memberikan kontribusi optimal bagi pelayanan kesehatan pasien dinas, perlu diupayakan peningkatan penerimaan dana hasil pelayanan kesehatan masyarakat umum dengan menghindari peningkatan BOR kelompok pasien masyarakat umum secara berlebihan, efisiensi penggunaan dana, seta memperbaiki sistem pencatatan dan pelaporan.


 

The Role of the Fund Collected from Civic Mission Health Services in Improving Military Health Care in the Dustira Military Hospital, CimahiThe background of this research was the gap between the budget allocated by the government and the expenditure to provide quality health care for military community in the Dustira Military Hospital. Moreover, there is an opportunity to perform a civic mission health services for non-military society. The purpose of this research was to evaluate the contribution of the fund collected from civic mission health services in improving military health care and to establish a formula to optimize the contribution.This retrospective study used three-month data as unit of analysis using a quantitative approach. The observed variables were the revenue of civic mission health services and its expenditure, furthermore the impact of this expenditure against the structure and the outcome of the military health care.The study showed that the revenue obtained from the civic mission health services was dominated by hospital services (26, 88%), medical services (23, 26%), drug and medical sundries (17, 75%), and miscellaneous income (25, 36%). The revenue continuously increased as well as the Bed Occupancy Rate (BOR) of non-military patients, but index of the revenue for daily patient services was relatively in a low level.The portion of the civic mission health sevices revenue that was expended for non-military patient?s services was still relatively high. Hence, the portion to increase military health care has not been optimized yet. However, the fund had already improved the structure of health services in the Dustira Military Hospital, especially the structure of drug and medical sundries, and the structure of human resources. The fund is highly needed to keep the hospital in operation because it has become the primary supporter to maintain medical equipments and buildings, and to perform the operational of supporting services. The role of the fund has not succeeded in influencing the outcome of the military health care in the Dustira Military Hospital significantly.Establishing an optimal contribution to the military health care, it is important for the financial management to increase the revenue of civic mission health services by preventing excessive rate of increase of the BOR of non-military patients, increasing fund management efficiency, and improving the recording and reporting system.

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B-624
Depok : FKM-UI, 2002
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Riyanto, Darmawan Setijanto
JAKK Vol.3, No.1
Surabaya : Unair, 2005
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
:: Pengguna : Pusat Informasi Kesehatan Masyarakat
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