Abstrak:

ABSTRAK Tesis ini bertujuan untuk mengetahui posisi Brand Equity Rumah Sakit Puri Cinere menurut persepsi pelanggan poliklinik Rumah Sakit, faktor-faktor yang apa yang paling bermakna dan paling berhubungan dari 4 faktor yang mempengaruhi brand equity.Brand Equity diukur berdasarkan 4 variabel dari Aaker yaitu brand awarness, brand association,perceived quality, dan brand loyalty.Penelitian ini menggunakan metode penelitian deskriptif analitik dengan pendekatan crosssectional yang bersifat kuantitatif dilengkapi dengan metode kualitatif.Untuk memperoleh jumlah sample yang representatif maka digunakan teknik stratified random sampling sehingga diperoleh 96 responden. kemudian untuk memperoleh hasil, data kuestioner diolah secara univariat, bivariat dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa brand awarness, brand association, perceived quality dan brand loyalty memiliki hubungan yang signifikan terhadap brand Equity. Namun yang memberikan kontribusi terbesar adalah brand loyalty disusul oleh perceived quality.

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 Abstract This research is aimed to assess the position of Puri Cinere Hospital?s Brand Equity according to the Hospital outpatient?s customers, which factors among the four identified factors that have the most significant relationship affecting the Brand Equity. Brand Equity was measured based on four variables proposed by Aaker: Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty. This study used analytical descriptive method with quantitative cross sectional approach, complemented with qualitative method. Stratified random sampling technique was used to get 96 representative samples.Proceed from questionnaires was processed using univariat, bivariat, and multiple linear regression. Result from the study shows that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty all have significant relationship with Brand Equity. However, out of those four mentioned variables, Brand Loyalty, followed by Perceived Quality are two variables that have the most contribution relationship to Brand Equity.

Abstrak: Stroke tercatat sebagai penyebab kematian kedua tertinggi pada usia 45-54 tahun di wilayah perdesaan Indonesia. Stroke merupakan penyakit gangguan fungsi otak akibat kelainan vaskuler yang bersifat multikausal. Penelitian ini bertujuan mengetahui frekuensi dan determinan kejadian stroke berdasarkan faktor risikonya pada penderita hipertensi berusia ≥ 45 tahun di wilayah perdesaan Indonesia. Penelitian ini merupakan analisis lanjut dari data Riskesdas 2013 yang menggunakan desain studi cross-sectional. Sampel dari penelitian ini adalah penderita hipertensi yang berusia ≥ 45 tahun, dan tinggal di wilayah perdesaan. Hasil penelitian ini menunjukkan, prevalensi stroke pada penderita hipertensi dewasa di perdesaan adalah sebesar 5,3%. Prevalensi stroke tertinggi ditemukan di provinsi Maluku Utara (7,2%) dan terendah di provinsi Papua (1,7%). Pada variabel yang diteliti, jenis kelamin, stress, aktivitas fisik, konsumsi obat anti-hipertensi, perilaku merokok dan tingkat pendidikan memiliki hubungan bermakna terhadap kejadian stroke pada penderita hipertensi dewasa (≥ 45 tahun) di wilayah perdesaan Indonesia. Kata kunci : Stroke¸ Penderita Hipertensi, Perdesaan, Dewasa, Indonesia, Riskesdas Stroke was recorded as the second-highest mortality cause at the age of 45- 54 years in rural areas of Indonesia. Stroke is multicausal brain function disorder due to vascular abnormalities. This study aimed to determine the frequency and determinants of stroke based on risk factors in hypertensive patients aged ≥ 45 years in rural areas of Indonesia. This study is a further analysis of the Riskesdas 2013 data which used cross-sectional study design. The sample of this study is hypertensive patients who aged ≥ 45 years old and lived in rural areas. The results of this study showed that the prevalence of stroke in adult hypertensive patients in rural areas amounted to 5.3%. The highest prevalence of stroke was found in North Maluku province (7.2%) and the lowest in Papua province (1.7%). In the studied variables, gender, stress, physical activity, consumption of anti-hypertensive drugs, smoking and education have relation to the prevalence of stroke in adult hypertensive patients (≥ 45 years) in rural areas of Indonesia. Keywords : Stroke¸ Hypertensive Patient, Rural, Adult, Indonesia, Riskesdas