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Pandemi COVID-19 dapat berdampak pada lingkungan salah satunya dengan timbulan limbah masker. Limbah masker dapat membawa patogen dan mencemari lingkungan dengan mikroplastik. Pengelolaan limbah masker dapat dilakukan oleh masyarakat untuk mengurangi dampak tersebut. Perilaku pengelolaan limbah masker dapat dipengaruhi oleh beberapa faktor. Oleh karena itu, penelitian ini dilakukan untuk mengetahui hubungan karakteristik sosiodemografi, pengetahuan, dan keterpaparan media terhadap perilaku masyarakat dalam pengelolaan limbah masker. Penelitian ini menggunakan pendeketan kuantitatif dengan desain studi cross-sectional. Pengumpulan data dilakukan dengan menggunakan kuesioner secara daring. Responden pada penelitian ini didominasi oleh masyarakat pada rentang usia 18-24 tahun, berjenis kelamin perempuan, dan bertempat tinggal di Jabodetabek. Hasil yang didapat yaitu sebagian besar responden memiliki pengetahuan tinggi (56,8%), sudah terpapar oleh media informasi (71,5%), dan memiliki perilaku baik (55,8%) terhadap pengelolaan limbah masker. Hasil analisis statistik menunjukkan terdapat hubungan yang bermakna antara keterpaparan media (p=0,000) dan jenis kelamin (0,006) dengan perilaku masyarakat dalam pengelolaan limbah masker di rumah tangga. Hasil analisis multivariat menunjukkan bahwa variabel keterpaparan media merupakan variabel paling dominan dengan Exp(β)=2,333 p=0,0001 (OR=2,333, 95% CI=1,496-3,638). Penelitian ini menunjukkan bahwa jenis kelamin dan keterpaparan media berhubungan dengan perilaku masyarakat dalam pengelolaan limbah masker di rumah tangga.
The COVID-19 pandemic have an impact on the environment, especially is the generation of mask waste. Mask waste can carry pathogens and pollute the environment with microplastics. Mask waste management can be carried out by the community to reduce this impact. Mask waste management behavior can be influenced by several factors. Therefore, this study was conducted to determine the relationship between sociodemographic characteristics, knowledge, and media exposure to community behavior in managing mask waste. This research used a quantitative approach with a cross-sectional study design. Data collection was carried out using an online questionnaire. Respondents in this study were dominated by people in the age range of 18-24 years old, female, and residing in Jabodetabek. The results obtained were that most respondents had high knowledge (56.8%), had been exposed to information media (71.5%), and had good behavior (55.8%) towards mask waste management. The results of statistical analysis showed that there was a significant relationship between media exposure (p=0.000) and gender (0.006) with community behavior in managing mask waste in households. The results of multivariate analysis showed that the media exposure variable was the most dominant variable with Exp(β)=2.333 p=0.0001 (OR=2.333, 95% CI=1.496-3.638). Finally, this study shows that gender and media exposure are associated with people’s behavior in household mask waste management.
The waste management problem in the Special Capital Region of Jakarta had become a serious challenge along with population growth, urbanization, and increasing public consumption. Data from the National Waste Management Information System in 2024 showed that the volume of waste in Jakarta had reached 3,171,247.60 tons per year, with food waste as the main component (49.87%). The low level of public awareness and participation in waste management had caused most waste to be poorly managed. On the other hand, social media had become an essential part of people’s daily lives, with an access rate of 77.28% in Jakarta. Platforms such as social media Y and Z, which were used by more than 100 million users in Indonesia, had great potential to convey environmental messages and encourage behavior change through visual strength, broad reach, and high interaction. This study employed a cross-sectional design using an online survey involving 415 respondents. Data were analyzed using univariate, bivariate (Chi-Square test), and multivariate (multiple logistic regression) analyses. The bivariate analysis results showed that educational background, exposure to content on social media Y and Z, green influencers, availability of waste management facilities, and pro-environmental attitudes were significantly related to waste management behavior, while age, gender, and perception were not significantly associated. The multivariate analysis indicated that exposure to content on social media Y and Z was the most dominant factor influencing waste management behavior. These findings suggested that the optimization of social media Y and Z as educational media for waste management should be continuously enhanced to promote better public behavior in managing waste.