Consumer behavior; consepts and applications
David L. Loudon, Albert J. Delta Bitta
New York : McGraw-Hill, 1993
Buku (pinjaman 1 minggu)
Perilaku konsumen jilid 2
John C. Mowen, Michael Minor; alih bahasa, Dwi Kartini Yahya
Jakarta : Erlangga, 2002
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Perspectives in consumer behavior
Harold H. Kassarjian, Thomas S. Robertson
Englewood Cliffs, NJ : Prentice-Hall, 1991
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The Death of demand : finding growth in a saturated global economy
Tom Osenton
New York : Prentice-Hall, 2004
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Customer centered growth : five proven strategies for building competitive advantage
Richard Whiteley, Diane Hessan
Reading, Mass. : Addison-Wesley, 1996
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Authorized generic drugs, price competition, and consumers' welfare
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Indeks Artikel Jurnal-Majalah
Consumers' preferences for the communication of risk information in drug advertising
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Indeks Artikel Jurnal-Majalah
Meeting the needs of consumers: strategies for professionals in dietetics
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s.a.]
Indeks Artikel Jurnal-Majalah
Dealing with customer complaints
Tom Williams
Hampshire : Gower, 1996
Buku (pinjaman 1 minggu)
Menuju mahkamah keadilan : manual pelatihan advokasi hukum konsumen
Zaim Saidi, As`ad Nugroho, Sudaryatmo, Yusuf Shofie
Jakarta : Piramedia, 2003
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