APA Format
Fortenberry, John L., Jr. . (). Cases in... : Consumer behavior and target marketing, ( Ket. Lihat bab. ) ( halaman 159-196 ). : Boston : Jones and Bartlett Learning, 2011
MLA Format
Fortenberry, John L., Jr. . Cases in... : Consumer behavior and target marketing, ( Ket. Lihat bab. ) ( halaman 159-196 ). : Boston : Jones and Bartlett Learning, 2011,
Australian/Harvard Format
Fortenberry, John L., Jr. . . Cases in... : Consumer behavior and target marketing, ( Ket. Lihat bab. ) ( halaman 159-196 ). Boston : Jones and Bartlett Learning, 2011, 
Warning: These citations may not always be 100% accurate.