APA Format
Cravens, David N.
. (1996). Strategic marketing management cases. Chicago, Ill. : Irwin
MLA Format
Cravens, David N.
. Strategic marketing management cases. Chicago, Ill. : Irwin, 1996
Australian/Harvard Format
Cravens, David N.
. 1996. Strategic marketing management cases. Irwin, Chicago, Ill.
Warning: These citations may not always be 100% accurate.