Trout, Jack ; Rivkin, Steve . (1999). The power of simplicity : a management guide to cutting through the nonsense and doing things right. New York : McGraw-Hill

Trout, Jack; Rivkin, Steve . The power of simplicity : a management guide to cutting through the nonsense and doing things right. New York : McGraw-Hill, 1999

Trout, Jack ; Rivkin, Steve . 1999. The power of simplicity : a management guide to cutting through the nonsense and doing things right. McGraw-Hill, New York