Rumah Sakit Islam AI-lhsan sebagai sebuah rumah sakit Swasta dituntut untuk mampu memenuhi tuntutan masyarakat akan sebuah peiayanan kesehatan yang bermutu, sehingga mampu meningkatkan daya saing dengan rumah sakil swasta lain baik rumah sakit swasta nasional maupun rumah sakit swasta Asing. Rumah Sakit Islam Ai ihsan Hingga buian Seplernber Tahun 2005 kapasitas tempat tidur meniadi 139, untuk melihat trend cakupar: pelayanan rawat Rumah Sakit. Tujuan penelitian ini adaiah untuk mengetahui anaiisis keterkaitan faktor- faklor karakteristik pasien di intnslaasi rawai inap Rumah Sakil islam Ai ihsan padan tahun 2003 dengan kepuasannya melaui pengukuran harapan dan persepsi pasien tersebut. Data primer melalui pengisian kueeioner oieh pasien yang seda ng dan reiah dirawat di instaiasi Rawat Inap Rumah Sakit islam Al Ihsan Bandung pada buian Oktober tahun 2005.jumiah sample scbanyak 100 responfien. ‘fariabei independent yang dianaiisis adaiah karatcteristik pasien yaitui Umur pasien, jenis keiamin, tingkat pendidikan, status keiompoic pasien dan pendapatan sedangkan variabel dependennya adalah kepuasan pasien melalui pengukuran persepsi dan harapan pasien berdasarkan 5 (lima) di mensi service qur1/ily. Data yang clikumpuikan dioiah secara kuantitatii Analisa statistic yang digunakan aciaiah anaiisis univariat, bivariat, serta anailisis Rat-tesius. Hasil penelitian menunjukan bahwa proporsi pasien yang puas yaitu 37% seciangkan yang tidak puas scbcsar 63%, karakteristik pasien yang iebih banyak afiaiah umur 3 36 tanun ( 53% }, iaki-iaizi 53%, 5 SMA (66%), keiompok pasien umum (63%), dan pendapatan 2 Rp i.OUO.UOU,- (59%), Uji bivariai dengan Chi Square secara garis besar didapat karaktcristik pasien yang berhubungan dcngan harapan adalah pendapatan pasien seciangkan karakteristik pasien yang berhubungan dengan pcrsepsi adalah: umur, pendiciikan dan status keiompok pasien sedangkan pada karakteristiit pasicn yang bcrhubungan cicngan kepuasan adalah semua kelompok pasten yang ciihagi menurut umur, jems kelamin, pendidikan,status keiompok pasien dan pendapalan memiiiki tingkai itepuasan yang sama untuk sumua dimcnsi pelayanan. Hasil amalisis kartesius didapatkan factor ruang perawatan yang nyaman, bersih, keiengkapan pcraiatan kesehatan dan prosedur pasien puiang merupakan komponen yang harus menjadi prioritas mama, factor pemeriksaan rutin pasien, cepat tanggap dolder dan perawat, kemampuan dokter mendiagnosa penyakit, sopannsantun doktcr da perawat scrta peiayanan yang tidak memandang status socialmerupakan prestasi yang harus dipertahankan, factor ruangan yang sejuk, ketepatan waktu visits, cepat tanggap petugas kebersihan, keamanan lingkungan, pemberian keterangan pcnyakil lanpa diminta, komunikasi dan pemberian kesempatan bertanya dan perhatian perawat dan petugas kepada pasien merupakan prioritas rendah ( Hi ) dan factor ruang perawatan yang Iuas, kecepat langgapan petugas adrnnnintrasi, keterampilan perawat, komunikasi dan pe-mberian kesempatan bertanya dart perawat merupakan kinerja yang bcriebihan ( IV ). Berdasarkan hasii peneiitian, disarankan kepatia scmua pihak yang terkait untuk memperhatikan pasien yang mempunyai harapan tinggi tetapi berpersepsi rendah, dimana hal tersebtu mcnggambarkan tingginya tingkat kctidakpuasan dari paslen.

Al Ihsan Islamic Hospital as a private hospital has already trusted for fultill the society demand which concerning to high quality health care, that makes Al Ihsan able to increasing its competitiveness compare with other national private hospital, even other foreign-private hospital. Until September 2005, the bed capacity of Al Ihsan Islamic Hospital has reached 139 number of beds. The aim of this research is to analyze the connection among the patient characteristic factors in the hospitalization installation of Al Ihsan Islamic Hospital on 2005 and sc the patient satisfaction by measuring the patient expectations and perceptions. This research is using a cross sectional design. The primary data is from the questionnaire which has been answered by the patient on the hospitalization by October 2005 as much as 100 respondent. The independent variables are the patient characteristic, that is, patient age, gender, education level, patient grouping status, and patient income. While the dependent variables are the patient satisfaction by measuring their expectations and perceptions based on S (five) dimensions of service quality. The data has been processed quantitatively and the statistic analysis that is used are univariat analysis, bivariat analysis, and cartesius analysis. This research result indicating that 37% are satisfied patient and 63% are unsatistied~ patient. Large number of patients are having demcgraphy characteristic as follow, by this as many as 53% patients are equal or more than 36 years old, 58% are men, 66% has a senior high school background, 63% are grouping patients, and 59% are the patient who has producing income Rp. l.OO0.00O,- / month. Bivariat test with chi square, by and large, had obtained that patient characteristic which related to an expectation is patients income, where as characteristic that related to perceptions are age, education level, patient grouping status, while characteristics that related to satisfactions are all ofthe patient group which divided according by age, gender, education level, patient grouping status, and income has equal satisfaction level with all of service dimensions. Based on cartesius analysis, we know that a comfortable and neat treatment room, a comprehensiveness of medical equipment and after-hospitalize procedure are the first priority component (I). The patient routine examination, doctor and nurse responsiveness, doctor capability in diagnosing disease, the behavior of a doctor and nurse, and not discriminate a social status is an achievement that we should appreciate (II). A chilly room, exactness of visiting time, responsiveness of cleaning service officer, area safety, giving disease information initiatively, communicative, giving a chance to ask, and a nurse attention are a lowers priority (III). A vast treatment room, responsiveness of administration officer, a nurse skill, communicative, and giving a chance to ask fiom a nurse are an excessive performance (IV). Based on this research, I suggesting to all interrelated party to pay attention to the patient which has a higher expectations but has a lower perceptions which is depict the highness of an unsatisfied patient.

Dewasa ini keberhasilan rumah saldt diukur dalam memberikan pelayanan yang bermutu. Mum pelayanan pada alchimya dihubungkan dengan kepuasan kepada pasien_ Kepuasan pasien dilihat dari harapan dan kebutuhan terhadap pelayanan yang mereka terima. Penulisan tesis ini bertujuan untuk mendapakan informasi tentang mutu pelayanan, dengan indikator kepuasan pasien dalam hubungannya dengan aspek pelayanan dokter, pelayanan perawat, administrasi keuangan dan kenyamanan. selain itu ditinjau pengaruh karakteristik pasien yaitu usia, jenis kelamin, pendidikan, pekeijaan, pengetahuan, ternpat tinggal (iarak tempuh), penghasilan, pengalaman di RS lain dan penanggung biaya. Adanya berbagai keluhan maupun kritikan terhadap pelayanan yang mendasari penelitian ini, Penclitian ini bcrsifat deskriptifanalitik kuantitatif cross sectional. Data primer didapat dari melalui kuosioner kepada 206 responden melalui wawancara, selama 25 hari kerja pada minggu ke 2 bulan mei sampai minggu kc 2 bulan juni 2008. Dari hasil penelitian didapat responden yang menyatakan puas terhadap selumh aspek pelayanan yang diteliti sebanyak 59.7% Dari aspck pelayanan dan karakteristik pasien temyata aspek kebersihan - kenyamanan, jarak tempuh, penghasilan dan pengalaman di RS lain mempunyai pengaruh terhadap kepuasan pasien.

 Nowadays the hospital success is measured in present ate quality service. The quality service is related to the patient satisfaction. The Patient satisfaction is seen on expectation and the need to service that they accept. The put-posed of this thesis to find out the information about the quality service, with patients satisfactory indicator in its relationship with nursing aspect as doctor, nurse service, financial administration and convenience. besides to measure influence on patient characteristic which is age, gender, education, occupation, knowledge, address (distance), welfare, experience at any other hospital and the insurer cost. The research performed basely by various complaint and also criticism to musing service. This research was analytic descriptive and cross sectional quantitative. Primary data collected through by questioner to 206 respondents through interviews, up to 25 working days on the second week on May until the second week on June 2008. The research result found the respondent declares for feeling pleasant to all service aspect which is analyzed as 59.7%. From service aspect and patient characteristic apparently hygiene - convenience aspect, distance, welfare and experience at any other hospital have influence to patient satisfaction. Experience aspect at any other hospital most dominant regard influence patient satisfaction (OR = 4,0l3).

Latar belakang Berbagai faktor diketahui memengaruhi kepuasan dan loyalitas pasien Instalasi Gawat Darurat (IGD) sebuah rumah sakit, mulai dari mutu layanan, harga hingga citra merek. Kepuasan dan loyalitas pasien IGD Rumah Sakit Eka Cibubur masih menjadi salah satu permasalahan dari keseluruhan pelayanan Rumah Sakit, yang berdampak pada kinerja operasionalnya berupa pertumbuhan negatif pada tahun 2023. Tujuan Tujuan utama penelitian ini adalah menganalisis dan menguji berbagai faktor yang memengaruhi kepuasan dan loyalitas pasien Instalasi Gawat Darurat (IGD) Rumah Sakit Eka Cibubur. Metode Merupakan studi kuantitatif pada 163 pasien yang menggunakan layanan IGD Rumah Sakit Eka Cibubur pada Desember 2023 hingga Januari 2024. Data diambil dengan menyebarkan questionnaire kepada pasien yang telah ditentukan setelah diujicobakan terlebih dahulu. Kemudian dilakukan analisis multivariat serta estimasi hubungan saling ketergantungan antara variabel laten secara bersamaan melalui uji Stuctural Equation Modeling (SEM). Hasil Kepuasan pasien dipengaruhi oleh mutu layanan (p = 0,034), harga (p = 0,000) dan citra merek (p = 0,015). Sedangkan loyalitas pasien hanya dipengaruhi oleh citra merek (p = 0,003) dan kepuasan pasien (p = 0,003). Selain itu, kepuasan pasien memediasi penuh hubungan antara harga (p = 0,024), namun tidak memediasi hubungan antara mutu layanan (p = 0,109) dan citra merek (p = 0,068) dengan loyalitas pasien. Kesimpulan Mutu layanan, harga dan citra merek yang dipersepsikan dengan baik oleh pasien IGD terbukti memengaruhi kepuasan akan layanannya. Dengan loyalitas akan penggunaan layanan berikutnya sangat ditentukan oleh kepuasannya, khususnya kepuasan akan harga yang terbukti sangat memengaruhi loyalitas pasien akan penggunaan layanan IGD selanjutnya. Lebih lanjut, studi terhadap faktor lain masih perlu dilakukan guna perbaikan berkelanjutan. Kata Kunci: Mutu Layanan, Harga, Citra Merek, Kepuasan, Loyalitas

Background Various factors are known to influence patient satisfaction and loyalty in a hospital's Emergency Room (IGD), ranging from service quality, price to brand image. Satisfaction and loyalty of emergency room patients at Eka Cibubur Hospital is still one of the problems of the hospital's overall services, which has an impact on its operational performance in the form of negative growth in 2023. Objective The main objective of this research is to analyze and test various factors that influence patient satisfaction and loyalty at the Emergency Department (IGD) of Eka Cibubur Hospital. Methods This is a quantitative study on 163 patients who used the emergency room services at Eka Cibubur Hospital from December 2023 to January 2024. Data was collected by distributing questionnaires to patients who had been determined after being tested first. Then, multivariate analysis was carried out and estimation of the interdependence relationship between latent variables simultaneously through the Structural Equation Modeling (SEM) test. Results Patient satisfaction is influenced by service quality (p = 0.034), price (p = 0.000) and brand image (p = 0.015). Meanwhile, patient loyalty is only influenced by brand image (p = 0.003) and patient satisfaction (p = 0.003). In addition, patient satisfaction fully mediates the relationship between price (p = 0.024), but does not mediate the relationship between service quality (p = 0.109) and brand image (p = 0.068) and patient loyalty. Conclusion Service quality, price and brand image that are well perceived by emergency room patients have been proven to influence satisfaction with their services. Loyalty regarding subsequent use of services is largely determined by satisfaction, especially satisfaction with price which has been proven to greatly influence patient loyalty regarding subsequent use of ER services. Furthermore, studies on other factors still need to be carried out for continuous improvement. Keywords: Service Quality, Price, Brand Image, Satisfaction, Loyalty