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Fungsi pengendalian dan kinerja manajemen persediaan memegang peranan penting dalam siklus logistik. Banyak metode yang digunakan dalam fungsi pengendalian termasuk metode min-max stock dan just in time. Tujuan penulisan adalah untuk mengevaluasi penerapan metode kombinasi min-max stock dan just in time terhadap fungsi logistik dan kinerja manajemen persediaan. Metode penelitian adalah metode kualitatif deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam dan penelusuran dokumen.
Hasil penelitian didapatkan bahwa penerapan metode kombinasi min-max stock dan just in time efektif terhadap fungsi penyimpanan dan distribusi, fungsi pemeliharaan dan fungsi penghapusan tetapi tidak efektif terhadap fungsi perencanaan, penganggaran dan pengadaan. Penerapan metode kombinasi ini menyebabkan kinerja manajemen persediaan menjadi efisien dari segi keuangan tetapi tidak efektif terhadap segi layanan atau operasional.
Function control and inventory management performance played an important role in logistics cycle. Many methods are used in the function control method including min-max stock and just in time. The purpose of writing is to evaluate the application of the method of combination of min-max stock and just in time for the function of logistics and inventory management performance. The research method was qualitative descriptive method. Data collection was carried out with a deep interview and document searches.
Results of the study found that the application of this method is this method to be effective against the function of storage and distribution, maintenance and removal. However, it is not effective against the function of planning, budgeting and procurement. The application of this method causes the performance of inventory management to be efficient in terms of finance but is not effective for service or hospital operations.
At present Cengkareng Hospital has just entering into the stage of changing an image of a government Hospital that is still attached and has a negative conotation.marketing strategic Plan constitutes an effort of solving the problem and anticipation toward the future, a marketing strategy that will be perform is migration segmentation toward a target on middle to upper community group market, this issue is performed because of a large opportunity, where the existence area of the Hospital is a residencial and industrial area so that this opportunity will be able to give maximum contribution for the hospital funding, however it doesn’t leave out the current market. The Design of Cengkareng Hospital systematically consist of market segmentation strategy, marketing targeting strategy and the last one is strategy positioning market. Further Tactic strategy is carried out in the form of development marketing program by mix marketing (product, price, place and promotion). This research is held in RS Cengkareng , using kuantitative and kualitatif analysis . Where secondary data obtained from various sources and corelation data base . And result from projection of the data used as information in Focus Group Discussion (FGD) activity to identify hospital’s internal and external environmental. From the result of regional research that become the segmentation target, its aim is West Jakarta district, Tanggerang as well as North Jakarta with the community segmentation who domiciled in the area mentioned above aged 25 – 64 , with minimal graduate diploma 1 – University. The main objective is in a moderate manner then the selling potential for west Jakarta per month in the year of 2005 up until 2010 is as follow : 210, 814, 907 , 979, 984 persons. By the annual increase of each district +/- 30 – 40 % this condition is kept in balance by additional service capacity increases with 50 % in 2006 and 100 % in 2007. To optimalize more the result of developing in marketing product of Cengkareng Hospital is to optimalize the performance of its core product : Policlinic and Hospitalization and also to raise the issue of health and work health safety, including medical checkup. The promotion product mentioned is balanced by decisioning of price which start based on the need and benefit which is gained from the product to compared with the product of competitors. The price is decided relatively to be compared with competitors price to be able to give value added for the consumers. Other than that (becides) the place is closer to the industrial market and middle and upper class community market around Cengkareng Hospital, its objective is to make in accordance with the image product which is connected with the pricing segment by maximalizing marketing staff performance. Intensive networking by Soekarno Hatta Airport managers and the road managers around Cengkareng . Keyword : strategic marketing , marketing mix
Pada prinsipnya asuransi merupakan himpunan dana dari suatu populasi untuk dimanfaatkan membiayai sejumlah kecil dari populasi tersebut apabila sedang jatuh sakit. Jaminan asuransi kesehatan merupakan sumber dana potensial yang dapat digalang untuk pemeliharaan masyarakat. Pemanfaatkan jasa asuransi didalam pembayaran pasien baik rawat jalan maupun rawat inap juga dilaksanakan di Rumah Sakit Ibu dan Anak Hermina Jatinegara. Di RSIA Hermina Jatinegara, yang paling berpotensi menghasilkan piutang paling banyak dari segi nominal adalah piutang rawat inap asuransi dan perusahaan. Jumlah piutang tak tertagih pasien rawat inap jaminan asuransi dan perusahaan di RSIA Hermina Jatinegara mengalami peningkatan dari tahun 2004 ke tahun 2005 (Rp.48.942.938 3 Rp.116.072.250). Presentase piutang tak tertagih terhadap total tagihan asuransi dan perusahaan pada tahun 2004 dan tahun 2005 adalah sebesar 1,30%, dan 1,07%. Berarti jugs terjadi peningkatan. Penelitian ini merupakan penelitian deskriptif kualitatif yang bersifat pengembangan yang pengumpulan datanya dilakukan melalui observasi pada bagian bagian terkait, wawancara mendalam dengan para informan serta pengumpulan dokumen-dokumen pendukung. Tujuan penelitian ini adalah untuk menganalisa efektifitas penagihan piutang rawat inap pada jaminan asuransi dan perusahaan sehingga dapat menurunkan jumlah piutang tak tertagih dan meningkatkan pendapatan rumah sakit pada tahun 2005. Metode yang dipakai dalam penelitian ini adalah menggunakan pendekatan sistem I.P.O. yaitu Input, Process dan Output. Melalui hasil penelitian ini diharapkan adanya perbaikan pada manajemen piutang yang akhirnya akan berdampak pada optimalisasi penagihan piutang rumah sakit. Hasil dari penelitian ini diketahui bahwa jumlah pelaksana di beberapa tahap siklus piutang dirasa kurang memadai. Begitu juga mengenai sarana pendukung untuk melaksanakan proses siklus piutang antara lain komputer, telepon, line telepon, faksimili dan ruangan kerja_ Selain itu kebijakan tentang periode penagihan belum ditetapkan, juga mengenai isi kontrak perjanjian kerjasama antara pihak rumah sakit dengan pihak asuransi dan perusahaan juga belum sepenuhnya dilaksanakan (punishmentldenda 2% bila debitur tidak melunasi kewajibannya dalam 30 hari). Pada akhir penelitian ini direkomendasikan perlunya diadakan diklat atau sosialisasiyang lebih sering pada bagian informasi, koordinasi yang lebih balk antara bagian terkait, pengadaan sarana yang lebih baik serta ketegasan dalam menjalankan perjanjian isi kontrak dengan pihak ketiga.
Principally insurance is the fund collection from a population in order to be used in costing a few amounts from such population if getting illness. Healthy insurance guarantee is a potential fund source that can be collected in order to maintain the society. The using of insurance service in paying of patient both out-patient or in-patient also be executed in Hermina Jatinegara Hospital. In Hermina Jatinegara Hospital. the most potential in producing receivable is from in-patient of insurance and company. In-patient bad-debt of insurance and company in Herrnina Jatinegara Hospital increase from 2004 to 2005 (Rp.48.942.938 - Rp.116.072.250). Percentage of bad-debt to total collectible amount in-patient of insurance and company of 2004 and 2005 is about 1,30%, and 1,07%. It means, increasing too. This research named qualitative descriptive research that have development characteristic which its data collection using observation in related department, in-depth interview with the informan and supporting documents collections. The goal of this research is to analize the effectiveness of in-patient insurance collection, so it can decrease bad-debt and increase the income of hospital in 2006. The method used in this research is I.P.O. approach system namely Input, Process and Output. By this result of research be hoped there is repairing in receivable management and finally, it have an effect into hospital collecting optimalizalion. The result of this research is known that the staff amount in some ciclus collection be felt less suitable. it is also about supporting tools in order to execute ciclus collection process which are computer. telephone, phone line, faximile and room. Beside that the policy about collection period that have not decided yet. also about cooperation agrement contract contain between hospital side and insurance and company side is not executed (punishment about 2% if the debitor is not pay their obligation in 30 days). In the end of this research recommended the importance of training education event or socialization that more frequent into information department, more better coordination between related department, the better supply of supporting tools and also the clearness in operating the contract contain agreement with the third party.
Penelitian ini bertujuan untuk mengetahui hubungan bauran pemasaran (product, price, place, dan promotion) dan pemasaran spiritual (rabbâniyyah, al-insâniyyah, al- wâqi’iyyah, dan akhlâqiyyah) terhadap loyalitas pasien di Rumah Sakit Sari Asih Ciledug Tahun 2023 serta mengetahui pengaruh secara langsung dan secara tidak langsung dari variabel-variabel yang digunakan. Adapun dua variabel yang dicurigai berpengaruh terhadap loyalitas pasien rumah sakit bersertifikasi syariah adalah bauran pemasaran dan pemasaran spiritual dan dimediasi oleh kepuasan. Penelitian dilakukan di Rumah Sakit Sari Asih Ciledug yang telah tersertifikasi syariah sejak tahun 2018. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan cross sectional. Pengumpulan data mengunakan kuesioner dengan jumlah responden sebanyak 145 pasien rawat inap dan diolah menggunakan SmartPLS 3. Semua variabel lolos dalam uji outer model, kemudian hasil dari inner model adalah adanya hubungan yang signifikan antara bauran pemasaran dengan loyalitas p-value 0,049 (p-value <0,05) dan kepuasan pasien p-value 0,003 (p- value <0,05) secara langsung serta loyalitas pasien dimediasi oleh kepuasan pasien p- value 0,026 (p-value <0,05). Sedangkan, pada pemasaran spiritual tidak terdapat hubungan yang bermakna terhadap loyalitas pasien secara langsung p-value 0,931 (p- value >0,05) dan bernilai negatif. Namun, hubungan pemasaran spiritual dengan kepuasan dan hubungan pemasaran spiritual yang dimediasi oleh kepuasan pasien menunjukkan hasil yang signifikan terhadap loyalitas dengan nilai p-value 0,000 (p-value <0,05). Terdapat hubungan antara kepuasan dengan loyalitas pasien di Rumah Sakit Sari Asih Ciledug p-value 0,000 (p-value <0,05). Semakin baik kepuasan pasien, maka akan meningkatkan loyalitas. Implikasi dalam penelitian ini dapat menjadi acuan dalam membangun loyalitas pasien dan memaksimalkan pemasaran di rumah sakit bersertifikasi syariah. Kata kunci: Bauran Pemasaran, Pemasaran Spiritual, Rumah Sakit Syariah, Kepuasan dan Loyalitas
The purpose of this study is to determine the relationship between marketing mix (product, price, place, and promotion) and spiritual marketing (rabbâniyyah, al- insâniyyah, al-wâqi’iyyah, and akhlâqiyyah) on patient loyalty at Sari Asih Ciledug Hospital in 2023, as well as to determine the direct and indirect effects of the variables used. The two variables suspected to influence patient loyalty in a sharia-certified hospital are marketing mix and spiritual marketing, mediated by satisfaction. The research was conducted at Sari Asih Ciledug Hospital, which has been sharia-certified since 2018. This study is a quantitative research with a cross-sectional approach. Data collection was done using a questionnaire with 145 inpatient respondents and analyzed using SmartPLS 3. All variables passed the outer model test, and the results of the inner model showed a significant relationship between marketing mix and loyalty with a p-value of 0.049 (p- value <0.05), as well as patient satisfaction with a p-value of 0.003 (p-value <0.05) directly, and patient loyalty mediated by patient satisfaction with a p-value of 0.026 (p- value <0.05). On the other hand, there was no significant direct relationship between spiritual marketing and patient loyalty with a p-value of 0.931 (p-value >0.05), and it had a negative value. However, the relationship between spiritual marketing and satisfaction, as well as the relationship between spiritual marketing mediated by patient satisfaction, showed significant results on loyalty with a p-value of 0.000 (p-value <0.05). There is a relationship between satisfaction and patient loyalty at Sari Asih Ciledug Hospital with a p-value of 0.000 (p-value <0.05). The better the patient satisfaction, the higher the loyalty. The implications of this study can serve as a reference for building patient loyalty and maximizing marketing in sharia-certified hospitals. Key words: Marketing Mix, Spiritual Marketing, Shariah Hospital, Satisfaction and Loyalty