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Kambang Jambi Hospital is a privately owned hospital in the city of Jambi which has been established since 2010. As an effort to streamline services in the midst of competition, Kambang Hospital is managed with a strategic plan (renstra) that is precise and accurate. This study aims to identify internal and external factors that become the Critical Cuccess Factor (CSF), find out how to organize, and formulate strategies in measurable performance indicators based on the Balanced Scorecard perspective. The research used a qualitative approach with operational research design at Kambang Jambi Hospital in SeptemberDecember 2020. Data were obtained from in-depth interviews, Consensus Decision Making Group (CDMG), and secondary study data in the form of written documents. The data were then analyzed in 3 stages of formal preparation, namely the input, matching, and decision stage. Based on the results of the study, it was found that the external factor that became CSF was an opportunity to attract customers from the network, while the internal factor that became a CSF was the strength aspect in the form of the availability of specialist and subspecialist services with various choices. When viewed from its position, Kambang Hospital is in the Hold and Maintain position, so based on this we finally obtained 5 strategic alternatives, 12 strategic goals, and 34 Key Performance Indicators (KPI) points measured in the fields of marketing, human resources, finance, patient care, and hospital information system
Perencanaan merupakan dasar dari strategi yang efektif, perencanaan juga menjadi salah satu indikator yang baik dalam siklus manajemen. Rumah sakit jantung dan pembuluh darah harapan kita berdiri sejak 9 November 1985 merupakan RS BLU yang menjadi RS pusat rujukan nasional yang memberi pelayanan penyakit jantung dan pembuluh darah. Poli eksekutif merupakan salah satu unit pelayanan yang menjadi “private wing” RSJPDHK berdiri sejak november 2008. Penelitian ini bertujuan untuk menganalisis setiap produk poli eksekutif RSJPDHK melalui variabel-variabel Product Life Cycle yaitu Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training untuk mengetahui posisi setiap produk menurut siklus hidupnya yang akan menjadi dasar untuk menentukan formulasi rencana strategis poli eksekutif RSJPDHK tahun 2011-2015. Penelitian ini merupakan penelitian operasional (operasional research), analisis dilakukan dengan pendekatan kuantitatif dan kualitatif. Hasil penelitian menunjukan ketiga produk poli eksekutif,yaitu konsultasi jantung&ekg, treadmill, echocardiography semuanya berada dalam fase PLC introduction. Alternatif strategi yang dapat dilakukan adalah dengan market development dan product development. Strategi terpilih untuk poli eksekutif adalah mengadakan kerjasama dengan perusahaan dalam pelayanan medical check up, prioritas berikutnya adalah mengadakan pembenahan poli eksekutif dan mengadakan paket medical check up yang disertai pemberian service konsultasi dengan ahli gizi. Dengan mengimplementasikan strategi terpilih diharapkan poli eksekutif RSJPDHK dapat berkembang dimasa mendatang. Kata Kunci : Product Life Cycle, Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training Daftar bacaan : 30 buku ( 1983-2009)
Planning is the foundation of an effective strategy, planning is also one good indicator of the management cycle. Harapan Kita Cardiovascular Hospital established since 9 November 1985 is a government hospital become a national referral center that provides services for heart disease and blood vessels. Polyclinic executive is one of service units to be "private wing" RSJPDHK established since November 2008. This study aims to analyze each product polyclinic executive RSJPDHK through the variables of Product Life Cycle of Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training for the position of each product according to its life cycle which will be the basis for determining the formulation of a strategic plan executive polyclinic RSJPDHK years 2011-2015. This study is an operational research, analysis was done with quantitative and qualitative approaches. The results showed three executives polyclinic products, consultation cardiac & ECG, treadmill, echocardiography are all in the introduction phase of the PLC. Alternative strategies that can be done is to market development and product development. The strategy chosen for polyclinic executives are entered into a collaboration with companies in the service of medical check-ups, the next priority is to improvement polyclinic executive and held a medical check-up package with consultation with a nutritionist. By implementing the chosen strategy is expected polyclinic executive RSJPDHK can develop in the future. Keywords: Product Life Cycle, Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training Reading list: 30 books (1983-2009)
