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Basic health care is a basic and essential type of public service to meet the needs of society in socio-economic and governance. Undang Undang Republik Indonesia Nomor 44 of 2009 on hospital article 40 paragraph 1 mentioned that in an effort to improve the quality of hospital services must be done accreditation periodically at least 3 years. Subsequently issued Permenkes 129 / Menkes / PER / II / 2008 on Minimum Service Standards that become guidance for the region in implementing the SPM in the Hospital. One well-known and proven measurement model that effectively measures quality management is the Malcolm Baldrige Assessment approach. The purpose of this research is to analyze the quality of RSUD Cempaka Putih performance. The type of this research is descriptive analytic research with qualitative approach by looking at the achievement of MSS before and after accreditation. The position of RSUD Cempaka Putih performance score based on the MBA obtained 259 results (self assessment) and / or 241 (assessment of researchers), then entered in the range / range 0-275, is in the level of early development predicate. RSUD Cempaka Putih can develop part which become opportunity for improvement. The MBA can be used to assess the quality of the organization in general as well as in particular the assessment undertaken to see the achievement of MSS before and after accreditation at RSUD Cempaka Putih. Basic health care is a basic and essential type of public service to meet the needs of society in socio-economic and governance. Undang Undang Republik Indonesia Nomor 44 of 2009 on hospital article 40 paragraph 1 mentioned that in an effort to improve the quality of hospital services must be done accreditation periodically at least 3 years. Subsequently issued Permenkes 129 / Menkes / PER / II / 2008 on Minimum Service Standards that become guidance for the region in implementing the SPM in the Hospital. One well-known and proven measurement model that effectively measures quality management is the Malcolm Baldrige Assessment approach. The purpose of this research is to analyze the quality of RSUD Cempaka Putih performance. The type of this research is descriptive analytic research with qualitative approach by looking at the achievement of MSS before and after accreditation. The position of RSUD Cempaka Putih performance score based on the MBA obtained 259 results (self assessment) and / or 241 (assessment of researchers), then entered in the range / range 0-275, is in the level of early development predicate. RSUD Cempaka Putih can develop part which become opportunity for improvement. The MBA can be used to assess the quality of the organization in general as well as in particular the assessment undertaken to see the achievement of MSS before and after accreditation at RSUD Cempaka Putih.
Penelitian ini bertujuan untuk menganalisis pengaruh metode pemasaran daring dan luring terhadap penjualan alat kesehatan di Indonesia sebelum dan sesudah adanya pandemi COVID-19. Metode penelitian yang digunakan adalah kuantitatif dengan desain deskriptif analitik. Data dikumpulkan melalui sistem Customer Relationship Management (CRM) dari periode 1 April 2017 hingga 29 April 2023. Analisis data dilakukan dengan menggunakan analisis univariat dan bivariat. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan antara jumlah dan nilai transaksi daring dan luring sebelum dan sesudah pandemi. Selain itu, preferensi konsumen dan tenaga pemasaran juga menunjukkan kecenderungan tertentu dalam memilih metode pemasaran yang digunakan. Penelitian ini memberikan kontribusi penting dalam pemahaman strategi pemasaran yang efektif di sektor kesehatan, khususnya dalam konteks disrupsi akibat pandemi. Kata Kunci: Pemasaran Luring, Pemasaran Daring, Strategi Pemasaran, Perusahaan Kesehatan
This research aims to analyze the impact of online and offline marketing methods on medical devices sales in Indonesia before and after the COVID-19 pandemic present. The research method used is quantitative with a descriptive-analytic design. Data was collected through the Customer Relationship Management (CRM) system from April 1, 2017, to April 29, 2023. Data analysis was conducted using univariate and bivariate analysis. The results of the study show significant differences in the number and value of online and offline transactions before and after the pandemic. Additionally, consumer and marketing personnel preferences also showed specific trends in choosing the marketing methods used. This research provides important contributions to understanding effective marketing strategies in the health sector, particularly in the context of disruption due to the pandemic. Keywords: Offline Marketing, Online Marketing, Marketing Strategy, Health Companies
The decrease in the utilization of dental health services during the COVID-19 pandemic will have an impact on the use of health materials. Strategies and policies are needed in the marketing of health products during the COVID-19 pandemic. This study used to analyze the benefits of social media in the loyalty of the use of health materials in dental practices. This study used a cross-sectional design, consist of 441 respondent. Data was collected through an online questionnaire. The results showed that the majority of respondents in the WhatsApp group (80.9%) were promoters. Meanwhile, for respondents who are not in the WhatsApp group, only a small proportion of respondents (41.6%) are promoters. The results of the chi-square test found that the p-value <0.001. This means that there is a significant relationship between social media groups and customer loyalty. From the factor of using social media between before and after COVID-19, the NPS of respondents in the WhatsApp group after the COVID-19 pandemic was higher than before the COVID-19 pandemic. Meanwhile, the NPS of respondents who are not in the WhatsApp group are the same. In the WhatsApp group, there are more loyal customers who will continue to buy and recommend products
Tesis ini membahas analisis Pelaksanaan Standar Pelayanan Minimal Rumah Sakit Pada Instalasi Rawat Inap Di RSUD Kabupaten Ciamis Sebelum Dan sesudah Menjadi Badan Layanan Umum Daerah di Tahun 2013. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam dari informan terpilih.
Hasil penelitian menunjukkan dari aspek SPO, SDM, sarana prasarana pada instalasi rawat inap sesudah menjadi BLUD lebih lengkap dari segi kuantitas maupun kualitas meskipun dari aspek SPO masih ada tindakan yang tidak sesuai dengan SPO, sedangkan dari aspek SDM masih kekurangan dokter spesialis, dan dari aspek sarana dan prasarana masih kurang dalam sistem pemeliharaannya. Kesimpulannya, pelaksanaan Standar Pelayanan Minimal di instalasi rawat inap belum dilaksanakan secara maksimal, karena keadaan rumah sakit yang masih mempunyai kelemahan dan kekurangan.
Saran peneliti bagi RSUD Kabupaten Ciamis diharapkan dapat lebih bekerja sama dan melakukan koordinasi yang baik dengan pihak Pemerintah Daerah agar dapat dicarikan solusi yang terbaik, dan diperlukan evaluasi berkala SPM agar pelaksanaannya lebih baik.
This thesis studied an analysis of the implementation of Hospital Minimum Service Standards of Ciamis District General Hospital at Inpatient Care Unit which was held before and after becoming Local Public Service Institution in 2013. This research used a qualitative approach by conducting detailed interview to selected interviewees.
The result of the research showed that aspects of SPO, Human Resources, infrastructures at Inpatient Care Unit, viewed after the hospital's becoming Local Public Service Institution are more quantitatively and qualitatively complete although if viewed from SPO there are still acts which are not appropriate with SPO, meanwhile viewed from Human Resources, it is still lack of specialists, and from its infrastructures, it’s maintenance system is regarded still inadequate. The Minimum Service Standards implementation at Inpatient Care Unit has not been maximally implemented because of the hospital's weaknesses and lack.
The researcher suggestion for Ciamis District General Hospital is that hopefuly there will be more cooperative good coordination with the local government in order to find the best solution, and the Minimum Service Standards periodic evaluations is required so that the implementation will be better conducted.