Ditemukan 3 dokumen yang sesuai dengan query :: Simpan CSV
Ernita Sari; Pembimbing: Anhari Achadi; Penguji: Dumilah Ayuningtyas, Wahyu Sulistiadi, Hibsah Ridwan, Nanang Sugiarto
Abstrak:
Digital marketing saat ini banyak digunakan dan dicari pelaku bisnis, Perkembangan teknologi yang semakin canggih mempermudah proses pemasaran. Kebutuhan atas digital marketing yang terus meningkat, mengakibatkan para pebisnis rumah sakit menggunakan strategi pemasaran online terutama disaat pandemi Corona Virus Disease-2019 (COVID-19) banyak orang menghindari untuk berkunjung ke rumah sakit dan lebih memilih menggunakan aplikasi medis berbasis digital. Penelitian ini untuk mengetahui evaluasi penerimaan penggunaan Digital Marketing pada media Instagram dengan menggunakan pendekatan Technology Acceptance Model (TAM) di Rumah Sakit Bunda Palembang. TAM merupakan suatu model yang menjelaskan perilaku pengguna teknologi informasi yang berlandaskan atas kepercayaan (beliefs), sikap (attitude), minat (intention) dan hubungan perilaku pengguna (user behavior relationship). Penelitian ini merupakan penelitian kuantitatif dengan desain survey cross-sectional. Dimensi Perceived usefulness memberikan pengaruh sebesar 31,1% terhadap penerimaan penggunaan digital marketing pada media Instagram, perceived ease of use memberikan pengaruh sebesar 13,1% terhadap penerimaan penggunaan digital marketing pada media Instagram, attitude toward using hanya memberikan pengaruh sebesar 17% terhadap penerimaan penggunaan digital marketing pada media Instagram sedangkan behavioral intention to use memberikan pengaruh sebesar 17,5% terhadap penerimaan penggunaan digital marketing pada media Instagram di Rumah Sakit Bunda Palembang. Evaluasi menggunakan pendekatan Technology Acceptance Model (TAM) dari berbagai dimensi didapatkan hanya dimensi perceived usefulness yang secara signifikan mempengaruhi penerimaan penggunaan digital marketing pada media Instagram di Rumah Sakit Bunda Palembang.
Digital marketing is currently widely used and sought after by business people. The development of increasingly sophisticated technology makes the marketing process easier. The need for digital marketing continues to increase, resulting in hospital businesses using online marketing strategies. Especially during the Corona Virus Disease-2019 (COVID-19) pandemic, many people avoid visiting hospitals and prefer to use digital-based medical applications. This study is to determine the evaluation acceptance of the use of Digital Marketing on Instagram media using the Technology Acceptance Model (TAM) approach at Bunda Hospital Palembang. TAM is a model that explains the behavior of information technology users based on beliefs, attitudes, intentions, and user behavior relationships. This study is a quantitative study with a cross-sectional survey design. The dimension of Perceived usefulness had an impact of 31.1% on the acceptance of the use of digital marketing on Instagram media. Meanwhile, perceived ease of use had an impact of 13.1% on the acceptance of the use of digital marketing on Instagram media, the attitude toward using had given 17% impact on acceptance of digital marketing use on Instagram media. Meanwhile, behavioral intention to use had given 17.5% impact on acceptance of digital marketing use on Instagram media at Bunda Hospital Palembang. The evaluation by using Technology Acceptance Model (TAM) approach from various dimensions. Perceived usefulness dimension was found significantly affected on the acceptance of the use of digital marketing on Instagram media at Bunda Hospital Palembang.
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Digital marketing is currently widely used and sought after by business people. The development of increasingly sophisticated technology makes the marketing process easier. The need for digital marketing continues to increase, resulting in hospital businesses using online marketing strategies. Especially during the Corona Virus Disease-2019 (COVID-19) pandemic, many people avoid visiting hospitals and prefer to use digital-based medical applications. This study is to determine the evaluation acceptance of the use of Digital Marketing on Instagram media using the Technology Acceptance Model (TAM) approach at Bunda Hospital Palembang. TAM is a model that explains the behavior of information technology users based on beliefs, attitudes, intentions, and user behavior relationships. This study is a quantitative study with a cross-sectional survey design. The dimension of Perceived usefulness had an impact of 31.1% on the acceptance of the use of digital marketing on Instagram media. Meanwhile, perceived ease of use had an impact of 13.1% on the acceptance of the use of digital marketing on Instagram media, the attitude toward using had given 17% impact on acceptance of digital marketing use on Instagram media. Meanwhile, behavioral intention to use had given 17.5% impact on acceptance of digital marketing use on Instagram media at Bunda Hospital Palembang. The evaluation by using Technology Acceptance Model (TAM) approach from various dimensions. Perceived usefulness dimension was found significantly affected on the acceptance of the use of digital marketing on Instagram media at Bunda Hospital Palembang.
B-2323
Depok : FKM-UI, 2023
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Nanang Sugiarto; Pembimbing: Ede Surya Darmawan; Penguji: Adik Wibowo, Wahyu Sulistiadi, Hery Mardani, Heri Kurnianto
B-1580
Depok : FKM UI, 2014
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Natasya Austenita Pribadi; Pembimbing: Mardiati Nadjib; Penguji: Vetty Yulianty Permanasari, Heri Kurnianto, Nanang Sugiarto
Abstrak:
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Mengacu pada peraturan yang mengatakan bahwa waktu pemulangan pasien rawat inap tidak lebih dari 2 jam, maka dilakukan penelitian yang bertujuan untuk mengetahui faktor-faktor yang berhubungan dengan waktu pemulangan pasien rawat inap, pemborosan pada masing-masing faktor yang berhubungan, serta strategi yang dapat dilakukan manajemen Rumah Sakit Pusat Pertamina sebagai upaya penanggulangan masalah. Penelitian ini bersifat deskriptif kualitatif dengan pengumpulan data secara observasi maupun wawancara dengan pihak terkait seperti DPJP, perawat, petugas farmasi, dan petugas administrasi. Proses pemulangan pasien rawat inap jaminan asuransi di Rumah Sakit Pusat Pertamina masih dilakukan secara semi manual dan belum terintegrasi. Waktu tunggu pemulangan pasien rawat inap jaminan asuransi di RS Pusat Pertamina masih lebih dari 2 jam, dikarenakan oleh beberapa faktor penyebab dengan skor Risk Priority Number (RPN) tertinggi adalah proses persetujuan obat pulang oleh pihak asuransi. Oleh karena itu, diperlukan adanya digitalisasi berupa E-Medical Record yang terintegrasi antar unit di RSPP, sehingga proses input layanan dapat dilakukan secara realtime untuk mempersingkat proses pemulangan seperti pengumpulan berkas pemulangan, waktu persiapan obat, dan verifikasi berkas.
Referring to the regulations which state that the time for hospitalization of inpatients is less than 2 hours, a study was conducted which aimed to determine the factors related to the time of discharge of inpatients, the waste of each related factors, and the strategies that can be implemented by Pertamina Central Hospital management as an effort to overcome the problems. This research is descriptive qualitative, collecting data by observation and interviews with related parties such as doctors in charge, nurses, pharmacist, and administrative officers. The process of returning inpatients with insurance guarantees at the Pertamina Central Hospital is still carried out semi-manually and has not been integrated. The waiting time for insurance inpatient at Pertamina Central Hospital is still more than 2 hours, due to several causal factors with the highest Risk Priority Number (RPN) score, is the process of approval for discharge medication by the insurer. Therefore, digitalization is necessary in the form of an integrated E-Medical Record among units at RSPP, so that the service input process can be carried out in real time to shorten the return process such as collecting discharge files, drug preparation time, and documents verification.
B-2397
Depok : FKM-UI, 2023
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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