Ditemukan 4 dokumen yang sesuai dengan query :: Simpan CSV
At present Cengkareng Hospital has just entering into the stage of changing an image of a government Hospital that is still attached and has a negative conotation.marketing strategic Plan constitutes an effort of solving the problem and anticipation toward the future, a marketing strategy that will be perform is migration segmentation toward a target on middle to upper community group market, this issue is performed because of a large opportunity, where the existence area of the Hospital is a residencial and industrial area so that this opportunity will be able to give maximum contribution for the hospital funding, however it doesn’t leave out the current market. The Design of Cengkareng Hospital systematically consist of market segmentation strategy, marketing targeting strategy and the last one is strategy positioning market. Further Tactic strategy is carried out in the form of development marketing program by mix marketing (product, price, place and promotion). This research is held in RS Cengkareng , using kuantitative and kualitatif analysis . Where secondary data obtained from various sources and corelation data base . And result from projection of the data used as information in Focus Group Discussion (FGD) activity to identify hospital’s internal and external environmental. From the result of regional research that become the segmentation target, its aim is West Jakarta district, Tanggerang as well as North Jakarta with the community segmentation who domiciled in the area mentioned above aged 25 – 64 , with minimal graduate diploma 1 – University. The main objective is in a moderate manner then the selling potential for west Jakarta per month in the year of 2005 up until 2010 is as follow : 210, 814, 907 , 979, 984 persons. By the annual increase of each district +/- 30 – 40 % this condition is kept in balance by additional service capacity increases with 50 % in 2006 and 100 % in 2007. To optimalize more the result of developing in marketing product of Cengkareng Hospital is to optimalize the performance of its core product : Policlinic and Hospitalization and also to raise the issue of health and work health safety, including medical checkup. The promotion product mentioned is balanced by decisioning of price which start based on the need and benefit which is gained from the product to compared with the product of competitors. The price is decided relatively to be compared with competitors price to be able to give value added for the consumers. Other than that (becides) the place is closer to the industrial market and middle and upper class community market around Cengkareng Hospital, its objective is to make in accordance with the image product which is connected with the pricing segment by maximalizing marketing staff performance. Intensive networking by Soekarno Hatta Airport managers and the road managers around Cengkareng . Keyword : strategic marketing , marketing mix
Tahun 1998 ketika RSUD Pasar Rebo berubah status menjadi kelas B, jumlah pejabat struktural bertambah yaitu menjadi 21 orang, kemudian Direktur/Pimpinan Rumah Sakit menetapkan Pejabat Struktural sesuai dengan kompetensi. Sejak itu pula terjadi kecaman-kecaman atau hujatam-hujatan pada pejabal struktural/manajemen.Penelitian ini bcrtujuan untuk memperoleh gambaran secara mendalam dan mengidentifikasi konflik yang berkaitan dengan kebijakan jabatan struktural di RSUD Pasar Rebo. Jenis penelilian ini adalah deskripsi analitik yang dilakukan dengan pendekatan cross-sectional secara kuantitatif dan kualitatif. Alat pengukur data kuantitatif yang disusun berdasarkan penskalaan Likert. Pengumpulan data kualitatif dilakukan dengan metode Fokus Group Diskusi (FGD). Variabel-valiabel yang diteliti adalah Z indikator konflik yang terdiri dari adu argumentasi, masalah komunikasi, kompetisi yang destruktif, sikap yang tidak fleksibel dan tidak sensitif, saling menyimpan informasi, kecaman yang tidak fair, dan hubungan menjadi sangat formal. Sampel dalam penelitian ini sejumlah 114 orang yang terdid dari : kelompok Medis 9 orang, kelompok Perawat 35 orang, Kelompok Non Medik 51 Orang dan Kelompok Struktural 19 orang.Hasil penelitian ini disimpulkan bahwa: variabel adu argumentasi, yang menyatakan ada konflik dari kelompok Non Medik 62,5% dan kelompok perawat 64,3% , pada variabel masalah komunikasi, yang menyatakan ada konflik dari kelompok non medik 39,2% dan kelompok perawat 34,2%, pada pada variabel kompetisi yang destruktif, yang menyatakan ada konflik dari kelompok non medik 33,3% dan kelompok perawat 37,l%, pada variabel sikap yang tidak fleksibel yang menyatakan ada konflik dari kelompok non medik 39,2% dan dari kelompok perawat 34,2%. Pada variabel menyimpan informasi yang menyatakan ada konflik pada kelompok non medik 29,4% dan pada kelompok pelawat 31,4%. Pada variabel kecaman yang tidak fair yang menyalakan ada konflik pada kelompok non medik l9,6% dan pada kelompok perawat 31,4%. Pada variabel hubungan yang sangat formal, yang menyatakan ada konflik pada kelompok non mcdik 30,2% dan pada kelompok Perawat 42,8%. Berdasarkan persepsi kelompok Non Medik dan Kelompgk Perawat, faktor penyebab konflik adalah adanya perbedaan pendapat lemahnya komunikasi dan gaya kepemimpinan. Posisi konflik yang paling tinggi terjadi pada kelompok Non Medik dan kelompok Perawat, Dampak konflik kearah negatif yaitu konflik yang merusak (disfungsional/destruktif). Hal ini berpengaruh terhadap motivasi kerja dan suasana kerja yang tidak kondusif.Saran dalam penelitian ini, adalah Direktur RSUD Pasar Rebo segera untuk merespon masalah ini secara cepat dan tepat, dengan melakukan persamaan persepsi dan memberikan informasi tentang kebijakan yang berkaitan dengan jabatan struktural. Selain itu guna meningkatkan ketrampilan terhadap pejabat struktural/manajemen perlu diberikan peladhan-pelatihan tentang manajemen.
In the year 1998 Pasar Rebo Hospital changed the status to class B hospital, the numbers of structtual staff becomes 21 staftf furthermore Directore of the Hospital decided the structural stat? selected according to the related competition rank and copability. From this assignment time, has rised a protest or slander destireci to management/or structural staff ofthe Pasar Rebo Hospital.This research purposed to achieve to get a clear pictures and to identifying thc conflict related with the role of function ofoocupation in Pasar Reho Hospital. The type of this research is descriptive-analytical which is conducted by means of quatitative and qualitative Cross-Sectional approach. The instrument for measureing the quantitative data structured questionnaire which is compiled based on Likert Scale. The qualitative data collection is conducted by means of Focus Group Discussion method. The variables which are researched are : unwarranted arguments among employees, communication problems, destructive competition, employees exhibiting inflexible and insensitive attitudes, colleagues withholding information, unfair criticims of certain individuals, excessively fomial interpersonal relationships between employees. The sample were ll4 persorw, which are : 9 persons hom medical group, 55 prsons from nurses, 51 persons from non medical and I9 persons hom structural.The result of this research was summarized that the variables unwarranted argument who has stated conflicts from non medik group is 62,5% and from nurses group is 64,3%. In the alterhand the variable commtmication problem who has stated cinflicts from non medik group is 39,2% and Hom nurses group is 34,2%. The variable destructive competition who has stated conflicts from non medik group is 33,3% and from nurses group is 37,1%. For the variable employees exhibiting inflekxible and inssitive attitudes who has stated conflicts from non medik group 39,2% and 34,2% for nurses group. For the variable colleagues withholding information who has stated conflicts is 29,-4% for non medik and 31,4% for nurses group. For the variable unfair criticims of certain individuals who has conflicts is l9,6% for non medik group and 3l,4% for nurses group. For the variable excessively formal interpersonal who has stated conflicts is 30,2% for non medik and 42,8% for nurses group. A factor of conflict due to diiiient ideas, cornmtuiication problems and style of leadeshipness In these kind of conflicts called disfungsiorial/destructive. Eventually the excess oh these conflicts influenced to motivation of working an uncondusively ol' comfortable working ethic.The recommendations should forward to : Directore of Pasar Rebo Hospital to response these conflicts problems seriously in order to react by uniforming of perceptions by giving them the correct information, regarding to the role of fimction which related with thc structural occupation in Pasar Rebo Hospital. ln other hands this efforts is to achieve or to improve the skilfull of the structural stall' or management staff whose needs to give them a change like a management training etc.