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Dadang Supriadi; Pembimbing: Suprijanto Rijadi
B-247
Depok : FKM UI, 1995
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Sri Nawangwulan, Thinni Nurul Rochmah, Windhu Purnomo
JAKK Vol.2, No.1
Surabaya : Unair, 2004
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Rohsaelendrayana; Pembimbing: Dumilah Ayuningtyas; Penguji: Wachyu Sulistiadi, Wahyu Kurnia Yusrin Putra, Iman Santoso, Purnawan Junadi
Abstrak:
Latar Belakang: RS Hermina Bekasi merupakan rumah sakit swasta dengan layanan unggulan dan potensi pengembangan pasien non-Jaminan Kesehatan Nasional (JKN). Namun, proporsi pasien JKN masih lebih tinggi dibandingkan pasien non-JKN, sehingga diperlukan strategi pemasaran untuk meningkatkan kunjungan pasien non-JKN. Tujuan: Penelitian ini bertujuan menyusun strategi pemasaran untuk meningkatkan kunjungan pasien non-JKN di RS Hermina Bekasi melalui analisis kondisi pemasaran, faktor internal dan eksternal, rumusan strategi, serta indikator keberhasilan. Metode: Penelitian ini menggunakan pendekatan kualitatif dengan metode marketing research berkarakteristik deskriptif dan eksploratif. Informan dipilih secara purposive purposif berdasarkan prinsip kesesuaian dan kecukupan. Data dikumpulkan melalui wawancara mendalam, observasi, telaah dokumen, dan studi literatur. Analisis menggunakan sintesis The Strategy-Formulation Analytical Framework dan The Stages of Building a Marketing Plan Framework. Hasil: RS Hermina Bekasi memiliki kekuatan pada layanan unggulan, dokter spesialis dan subspesialis, teknologi medis, reputasi Hermina, SDM garis depan pelayanan seperti petugas front office, perawat, Staf Fungsional Eksekutif, case manager, farmasi, dan kasir, serta nursing marketing, dan dukungan Hermina Group. Kelemahan meliputi persepsi sebagai rumah sakit BPJS dan ibu-anak, fungsi marketing belum optimal, keterbatasan data pemasaran, digital marketing, proses pelayanan, dan bukti fisik layanan. Peluang berasal dari potensi pasar Bekasi, pasien out of pocket, kerja sama perusahaan dan asuransi, komunitas, kebutuhan layanan spesialistik, serta digital marketing. Ancaman meliputi persaingan rumah sakit swasta, ekspektasi pasien non-JKN, sensitivitas harga, Coordination of Benefit, dan review online. Skor EFE 3,12 dan IFE 3,05 menempatkan RS Hermina Bekasi pada posisi grow and build yang mendukung untuk melakukan strategi pertumbuhan secara intensif dan integratif. Strategi definitif meliputi penguatan layanan unggulan, segmentasi pasar, positioning, kemitraan, pemasaran berbasis data, digital marketing, customer journey, program priority, dan bukti fisik layanan. Kesimpulan:  Strategi pemasaran pasien non-JKN perlu diarahkan pada strategi pertumbuhan terintegrasi antara pemasaran dan pelayanan. Peningkatan pasien non-JKN tidak cukup melalui promosi, tetapi perlu didukung penguatan layanan unggulan, positioning, data pemasaran, digital marketing, nursing marketing, program priority, customer journey, dan evaluasi berbasis indikator.

Background: RS Hermina Bekasi is a private hospital with center of excellence services and potential for developing non-National Health Insurance (non-JKN) patients. However, the proportion of JKN patients remains higher than that of non-JKN patients, indicating the need for a marketing strategy to increase non-JKN patient visits. Objectives: This study aimed to develop a marketing strategy to increase non-JKN patient visits at RS Hermina Bekasi by analyzing current marketing conditions, internal and external factors, strategy formulation, and success indicators. Method: This study used a qualitative approach with a descriptive and exploratory marketing research method. Informants were selected purposively based on the principles of appropriateness and adequacy. Data were collected through in-depth interviews, observation, document review, and literature study. The analysis used a synthesis of The Strategy-Formulation Analytical Framework and The Stages of Building a Marketing Plan Framework. Results: RS Hermina Bekasi has strengths in center of excellence services, specialist and subspecialist doctors, medical technology, Hermina’s reputation, frontline service personnel including front office staff, nurses, Executive Functional Staff, case managers, pharmacy staff, and cashiers, as well as nursing marketing and support from Hermina Group. Weaknesses include the perception as a BPJS and mother-child hospital, suboptimal marketing functions, limited marketing data, digital marketing, service processes, and physical evidence of services. Opportunities arise from the Bekasi market potential, out-of-pocket patients, partnerships with companies and insurance providers, communities, the need for specialist services, and digital marketing. Threats include competition among private hospitals, high expectations of non-JKN patients, price sensitivity, Coordination of Benefit, and online reviews. The EFE score of 3.12 and IFE score of 3.05 placed RS Hermina Bekasi in the grow and build position, supporting intensive and integrative growth strategies. The definitive strategies include strengthening center of excellence services, market segmentation, positioning, partnerships, data-based marketing, digital marketing, customer journey, Program Priority, and physical evidence of services. Conclusion: The marketing strategy for non-JKN patients should be directed toward an integrated growth strategy between marketing and service delivery. Increasing non-JKN patients cannot rely solely on promotion, but must be supported by strengthening center of excellence services, positioning, marketing data, digital marketing, nursing marketing, Program Priority, customer journey, and indicator-based evaluation.
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B-2598
Depok : FKM-UI, 2026
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Viviyanti Azwar
KJKMN Vol.7, No.8
Depok : FKM UI, 2013
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Novita Dwi Istanti; Pembimbing: Purnawan Junadi; Penguji: Sandi Iljanto, Puput Oktamiati, Suprijadi Rijadi, Linda Bahar
Abstrak: Untuk menghasilkan mekanisme pengelolaan mutu yang bagus, organisasiperlu menerapkan metode pengukuran yang efektif untuk dapat menganalisis danmenemukan dimensi mutu yang perlu diperbaiki atau ditingkatkan untukmencapai mutu yang tinggi. Salah satu model pengukuran yang sudah dikenal luasdan terbukti secara efektif membantu keberhasilan penerapan sistem manajemenmutu dengan pendekatan Malcolm Baldrige Criteria sebagai metode pengukuranmutu Bagian Keselamatan Pasien di Rumah Sakit Tiara. Tujuan penelitian iniadalah untuk menilai mutu patient safety sebagai upaya Continuous QualityImprovement. Jenis penelitian ini adalah penelitian deskriptif analitik denganpendekatan kualitatif dengan melihat gambaran akan kondisi saat ini di bagianpatient safety RS. Tiara. posisi skor kinerja RS Tiara berdasarkan MalcolmBaldrige Assessment didapatkan hasil 259 (self assessment) dan atau 241(penilaian peneliti), maka masuk dalam kisaran/ rentang 0-275, yaitu ada dalamjenjang predikat early development yang berarti menunjukkan tahap awalpengembangan implementasi approaches persyaratan kategori, deployment yangmasih lemah serta memulai proses kemajuan, upaya perbaikan berfokus padapemecahan masalah dan masih sedikit hasil penting yang dilaporkan, namunsecara umum masih miskin trend dan data pembanding. RS. Tiara dapatmengembangkan bagian yang menjadi opportunity for improvement khususnyabagian kepemimpinan, analisa data dan manajemen pengetahuan yang terintegrasisemua kriteria dengan unit yang ada. Kriteria Malcolm Baldirge dapat digunakanuntuk melakukan penilaian mutu organisasi secara umum dan juga secara khususseperti penilaian yang dilakukan untuk melihat sasaran keselamatan pasien di RS.Tiara.Kata Kunci: Malcolm Baldrige Criteria, Patient Safety, Rumah Sakit
To produce good quality management mechanism, organizations need toimplement an effective measurement method to be able to analyze and findquality dimensions that need to be repaired or upgraded to achieve a high quality.One measurement model that has been widely recognized and proven effective tohelp the successful implementation of a quality management system with theapproach of Malcolm Baldrige Criteria as a method of measuring the quality ofPatient Safety Section at the Tiara Hospital. The purpose of this study was toassess the quality of patient safety as an attempt Continuous QualityImprovement. This type of research is descriptive analytic study with a qualitativeapproach by looking of the current state of patient safety at Tiara Hospital.Position performance score is based on the Malcolm Baldrige Assessment resultsobtained 259 (self assessment) or 241 (investigator assessment), then enter therange / range 0-275, which is in early development predicate levels, indicating theearly stages of development approaches implementation requirements category,deployment is still weak and begin the process of progress, improvement effortsfocused on solving problems and still a few important results were reported, butthe general trend is still poor and comparable data. Tiara Hospital can developparts that become opportunity for improvement especially the leadership, dataanalysis and knowledge management that integrates all the criteria of the existingunits. Malcolm Baldirge criteria can be used to assess the quality of theorganization in general and also specifically like to see the assessment carried outpatient safety goals at Tiara Hospital.Keywords: Malcolm Baldrige Criteria, Patient Safety, Hospital
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B-1831
Depok : FKM UI, 2015
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Merryani Girsang
MPPK Vol.VIII, No.2
Jakarta : Balitbangkes Kemenkes RI, 1998
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Bul. Pen. Sis. Kes. (Bulitsiskes), Vol.10, No.3, Juli. 2007: hal. 181-190, (cat. ada di bendel 2006-2007
[s.l.] : [s.n.] : s.a.]
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Wahyutomo; Pembimbing: Adik Wibowo
B-291
Depok : FKM UI, 1997
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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Setiadi Widodo, S. Supriyanto
JAKK Vol.2, No.2
Surabaya : Unair, 2004
Indeks Artikel Jurnal-Majalah   Pusat Informasi Kesehatan Masyarakat
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Farhan: Pembimbing; Sabarinah; Penguji; Evi Martha, Dian Ayubi, Annie Trisusilo, Wiwi Karnasih
Abstrak:

Standar Operasional Prosedur (SOP) merupakan prosedur kerja dari setiap jenis kegiatan pelayanan yang diberikan. Bila dilihat dari pendekatan sistem yang terdiri dari komponen masukan, proses, keluaran, maka SOP dapat dikatakan sebagai komponen proses. Dari data laporan tahunan RSUD Lubuk Sikaping Kabupaten Pasaman, untuk tiga tahun terakhir nilai indikator-indikator kesehatan menggambarkan rendahnya mutu pelayanan. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berhubungan dengan proses pelaksanaan SOP pelayanan rawat inap oleh perawat dalam meningkatkan mutu pelayanan di RSUD Lubuk Sikaping Kabupaten Pasaman tahun 2000. Penelitian dilakukan secara observasional dengan rancangan cross sectional. Populasi penelitian merupakan observasi kegiatan oleh perawat di ruang rawat inap. Sedangkan jumlah sampel adalah 64 kali observasi yang dilakukan oleh 32 orang perawat di ruang rawat inap RSUD Lubuk Sikaping Kabupaten Pasaman. Pengumpulan data menggunakan tiga buah instrumen. Instrumen untuk perawat dan pasien berupa data sekunder. Instrumen untuk pelaksanaan SOP berupa data primer. Pengolahan data menggunakan program Epi Info dan SPSS, sedangkan analisis data dengan melakukan analisis univariat, bivariat, dan multivariat. Hasil penelitian menunjukkan hahwa faktor-faktor yang berhubungan secara signifikan pada cc=0,05 terhadap pelaksanaan SOP adalah pendidikan, status pernikahan, beban kerja, diagnosa penyakit, dan kemandirian pasien. Faktor yang paling dominan adalah beban kerja dimana perawat yang tidak diberi tugas rangkap akan cenderung bekerja sesuai dengan SOP 6,564 kali dibanding dengan perawat yang punya tugas rangkap. Untuk itu perlu kiranya pertimbangan sejauh mungkin agar tidak memberikan tugas rangkap kepada perawat yang bertugas di ruang rawat inap RSUD Lubuk Sikaping Kabupaten Pasaman.


 

Factors Related to Implementation of SOP of in-Patient Service by Nurses in Increasing the Quality of Service in Regional General Hospital Regency of Pasaman Year 2000.Standard Operating Procedure (SOP) is the work procedure of each type of service activities provided. In terms of system approach that consists of input, process, output process components, the SOP is a part of the process component. From the annual report of Lubuk Sikaping Regional General Hospital, in regency of Pasaman, for the past three years it turned out that the health indicators that describe the health service quality is not in accordance with to the expected level_ The purpose of this research is to identify the factors related to the implementation process of the SOP of in-patient service by nurses in improving the service quality in the regional general hospital of Lubuk Sikaping in 2000. This research is done through observation with cross sectional method. The population of the research is observation activities from nurses that in charge in an in-patient room. While the sample of the research is 64 observation activities from 32 nurses that in charge in an in-patient room of the Regional General Hospital of Lubuk Sikaping. The data collection is done by using 3 instruments. The instrument for nurses and patients are obtained from secondary data. While instrument for SOP is primary data. The data processing is done by using Epi Info and SPSS, while the data analysis is done by using univariate, bivariate, and multivariate analysis. The result of this research indicates the factors that related significantly within a=0.05 toward the implementation of SOP is education, marital status, workload, diseases diagnosis, and self-sufficiency of patients. The most dominant factors is the workload in which the nurses that have no multiple tasks will tend work according the SOP 6.564 times compared to the nurses that have multiple tasks. Therefore, the management of the Regional General Hospital of Lubuk Sikaping needs to consider not to give multiple task to nurses that are in charge in the in-patients ward. Bibliography 30 (1980 - 2000)

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T-989
Depok : FKM-UI, 2001
S2 - Tesis   Pusat Informasi Kesehatan Masyarakat
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