Ditemukan 9370 dokumen yang sesuai dengan query :: Simpan CSV
ABSTRAK Rumah Sakit Hermina Kemayoran merupakan rumah sakit baru yang dibangun pada tahun 2016 dan merupakan bagian dari Hermina Hospital Group yang saat ini merubah status dari rumah sakit ibu dan anak menjadi rumah sakit umum. Gedung yang baru, lokasi, status yang baru memerlukanstrategi pemasaran untuk merubah image masyarakat dan memasarkan rumah sakit sebagaiRumah Sakit Umum Hermina Kemayoran. Penelitian ini menggunakan metode kuantitatif deskriptif analitik dengan menggunakan data sekunder berupa data kunjungan pasien dari Januari – Maret 2018 dan observasi fasilitas kesehatan yang ada untuk menganalisa karakteristik pasien dan kebutuhan pasien untuk sebagai riset pasar untuk menentukan strategi pemasaran yang tepat. Hasil penelitian menunjukkan mayoritas pasien merupakan perempuan dan anak usia 4-15 tahun dan tingginya angka batal berobat. Dari hasil ini, telah ditetapkan strategi pemasaran yang berorientasi untuk menarik konsumen yang lebih bervariasi dan dapat bersaing dengan kompetitor. Evaluasi kepuasan pasien dan keluhan pasien dilakukan untuk umpan balik pelayanan kesehatan. Kata kunci: strategi pemasaran, riset pasar, RS Hermina Kemayoran
ABSTRACT Hermina Kemayoran Hospital is a new hospital built in 2016 and is a part of Hermina Hospital Group, a hospital group that has changed its status from a mother and child hospital to a general hospital. A new hospital, location, and status needs a marketing strategy to change the public’s perception and to market this new hospital as a general hospital. This research uses the analytical descriptive quantitative method using secondary data and observation of available facilities in the hospital to analise patient characteristics and needs as a form of market research to formulate a marketing strategy for this hospital. The results show that most patients were 4-15 years old children and women with a high number of patients cancelling. From this result, the marketing strategy is oriented to attract more variations of costumers and to compete with the competitors. Evaluation of patients’ satisfaction level and complaints should be done for hospital services feedback. Key words: marketing strategy, market research, Hermina Kemayoran Hospital
Penyusunan rencana strategis merupakan langkah penting dalam memastikan rumah sakit mampu beradaptasi dengan perubahan lingkungan, menjawab tantangan persaingan, dan memenuhi kebutuhan pelayanan kesehatan masyarakat secara berkelanjutan. Penelitian ini bertujuan untuk menyusun rencana strategis RS Permata Serdang untuk periode 2025–2029 berdasarkan analisis faktor internal dan eksternal. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan analisis IE Matrix, dan TOWS Matrix, serta penyusunan Key Performance Indicators (KPI) dan rencana tindak lanjut. Data dikumpulkan melalui studi dokumen, wawancara mendalam, serta telaah terhadap data sekunder terkait demografi, epidemiologi, dan kebijakan kesehatan di wilayah Serang dan Cilegon.
Hasil penelitian menunjukkan bahwa RS Permata Serdang berada pada Kuadran V (hold and maintain) dalam Matriks IE. Namun demikian, strategi yang dipilih diarahkan ke pendekatan grow and build untuk mendorong pertumbuhan layanan dan daya saing rumah sakit. Beberapa strategi prioritas yang dihasilkan meliputi pengembangan layanan poli spesialis, telemedicine, homecare, serta perluasan kerja sama dengan mitra eksternal. Penyusunan KPI strategis difokuskan pada empat perspektif Balanced Scorecard: keuangan, pelanggan, proses bisnis internal, dan pembelajaran. Penelitian ini menyimpulkan bahwa RS Permata Serdang memiliki potensi besar untuk berkembang.
Penelitian ini merekomendasikan agar manajemen rumah sakit segera menerapkan strategi yang telah dirumuskan, serta melakukan monitoring berkala terhadap implementasi strategi
The preparation of a strategic plan is an important step in ensuring that the hospital is able to adapt to environmental changes, respond to competitive challenges, and meet the needs of public health services sustainably. This study aims to prepare a strategic plan for Permata Serdang Hospital for the period 2025–2029 based on an analysis of internal and external factors. The method used is descriptive qualitative with the IE Matrix and TOWS Matrix analysis approaches, as well as the preparation of Key Performance Indicators (KPIs) and follow-up plans. Data were collected through document studies, in-depth interviews, and a review of secondary data related to demographics, epidemiology, and health policies in the Serang and Cilegon areas. The results of the study indicate that Permata Serdang Hospital is in Quadrant V (hold and maintain) in the IE Matrix. However, the chosen strategy is directed towards a grow and build approach to encourage service growth and hospital competitiveness. Several priority strategies produced include the development of specialist polyclinic services, telemedicine, homecare, and expanding cooperation with external partners. The preparation of strategic KPIs is focused on four Balanced Scorecard perspectives: finance, customers, internal business processes, and learning. This study concludes that Permata Serdang Hospital has great potential to develop. This study recommends that hospital management immediately implement the formulated strategy, and conduct regular monitoring of the implementation of the strategy.
The situation of economic recovery after the economic recession in 1998 has still been affecting the financing of institutions/organizations, including hospitals, by the government. To increase its revenues so that it reaches financing autonomy, and to shorten the span of control, an effort conducted by Salak hospital is establishing strategic enterprise unit from its installations/units through a study. Salak hospital has seven installations/units, which are predicted feasible to be excellent by the management. They are (1) out-patient unit, (2) in-patient unit, (3) surgery room, (4) midwifery, (5) laboratory, (6) radiology, and (7) Emergency unit. The research objectives are to get and to determine the excellent installations/units. The research was done by using operational research method. Data processed include the hospital financial performance (revenue and profit) of Salak hospital and service performance of Salak, Azra, PMI, Karya Bhakti hospital (number of visit, number of admission, number of action, and number of examination). Data analysis was conducted by using the trend linear, BCG matrix, and variable compared matrix test. Based on the research, Emergengy unit was determined as the “Unit Khusus”. The installation applies Product Development as a strategy in maintaining and leading the market of emergency service in Bogor. The determination of Emergency Unit as a strategic business installation have to be brought to reality immediately because the installation is also the hospital golden gate.
