Stunting remains a challenge in Bantaeng Regency, with a prevalence of 15.8%. This study explores the strategic role of Human Development Cadres (KPM) in the stunting prevention program and identifies supporting and hindering factors affecting their effectiveness. Using a qualitative phenomenological approach, the study involved 24 informants: 7 KPM, 3 village heads, 5 health workers, 3 Posyandu cadres, and 6 community representatives. Data collection was done through in-depth interviews and document reviews, followed by thematic analysis. Findings show that KPM are effective in improving access to maternal and child health services, sanitation, and health insurance due to strong cross-sector collaboration and village government support. However, their role is less optimal in educational interventions, particularly in nutrition counseling and increasing participation in early childhood education (PAUD). Key challenges include persistent social norms and limited resources for structured educational programs. There is also a gap between KPM’s formal education levels and the complex tasks of health education and counseling. The study concludes that KPM play an effective role in interventions backed by clear government programs but face difficulties in changing behaviors and social norms. It recommends that local governments strengthen social norm change campaigns and allocate funding for structured education. Furthermore, the Community and Village Empowerment Office (DPMD) should review recruitment standards and provide ongoing, standardized training to enhance KPM capacity.

Literasi kesehatan reproduksi merupakan kemampuan dalam mengakses, memahami, menilai, dan menggunakan informasi kesehatan reproduksi secara tepat untuk mendukung pengambilan keputusan yang sehat dan bertanggung jawab. Di era digital, media sosial menjadi salah satu sumber informasi, termasuk terkait isu kesehatan reproduksi. Instagram @taulebih.id merupakan inisiatif edukasi yang dirancang untuk meningkatkan literasi kesehatan reproduksi di kalangan remaja. Penelitian ini bertujuan menganalisis peran aktivitas penggunaan Instagram dan self-efficacy terhadap literasi kesehatan reproduksi remaja. Penelitian menggunakan desain cross-sectional dengan sampel sebanyak 255 remaja perempuan berusia 18–24 tahun yang merupakan pengikut akun @taulebih.id. Data dikumpulkan melalui kuesioner daring yang mengadaptasi instrumen Social Media Activity Questionnaire (SMAQ), Generalized Self-Efficacy Scale (GSES), dan kuesioner literasi kesehatan reproduksi yang telah divalidasi. Hasil penelitian menunjukkan bahwa aktivitas penggunaan Instagram berhubungan dengan literasi kesehatan reproduksi (p = 0,001). Self-efficacy juga memiliki hubungan dengan literasi kesehatan reproduksi (p = 0,001). Responden dengan aktivitas penggunaan Instagram dan self-efficacy tinggi cenderung memiliki skor literasi kesehatan reproduksi yang lebih tinggi. Self-efficacy ditemukan sebagai faktor yang memiliki pengaruh lebih besar dibandingkan aktivitas penggunaan Instagram. Temuan ini menunjukkan bahwa intervensi peningkatan literasi kesehatan reproduksi perlu mengintegrasikan penguatan self-efficacy remaja dan optimalisasi penggunaan media sosial melalui partisipasi aktif, konten yang relevan, serta pendekatan interaktif. Strategi kolaboratif lintas sektor diperlukan untuk menciptakan ekosistem edukasi kesehatan reproduksi digital yang efektif, aman, dan berkelanjutan guna mendukung remaja dalam mengambil keputusan kesehatan reproduksi yang tepat dan bertanggung jawab.

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Reproductive health literacy refers to the ability to access, understand, evaluate, and apply reproductive health information appropriately to support healthy and responsible decision-making. In the digital era, social media has become a major source of information, including on reproductive health issues. Instagram @taulebih.id is an educational initiative designed to improve reproductive health literacy among adolescents. This study aimed to analyze the role of Instagram use activity and self-efficacy on adolescents’ reproductive health literacy. A cross-sectional design was employed with a sample of 255 female adolescents aged 18–24 years who were followers of @taulebih.id. Data were collected through an online questionnaire adapting the Social Media Activity Questionnaire (SMAQ), the Generalized Self-Efficacy Scale (GSES), and a validated reproductive health literacy questionnaire. The results showed that Instagram use activity was significantly associated with reproductive health literacy (p = 0.001). Self-efficacy was also significantly associated with reproductive health literacy (p = 0.001). Respondents with higher Instagram use activity and greater self-efficacy tended to have higher reproductive health literacy scores. Self-efficacy was found to have a stronger influence compared to Instagram use activity. These findings indicate that interventions to improve reproductive health literacy need to integrate the strengthening of adolescents’ self-efficacy and the optimization of social media use through active participation, relevant content, and interactive approaches. Cross-sectoral collaborative strategies are required to develop an effective, safe, and sustainable digital reproductive health education ecosystem that supports adolescents in making appropriate and responsible reproductive health decisions.