Ditemukan 10 dokumen yang sesuai dengan query :: Simpan CSV
Penelitian ini bertujuan untuk mengetahui hubungan bauran promosi (periklanan, promosi penjualan, hubungan masyarakat, pemasaran langsung) dan juga karakteristik pasien (jenis kelamin, usia, tingkat pendidikan, pekerjaan dan tingkat penghasilan) terhadap keputusan pasien untuk berobat kembali di unit rawat jalan Rumah Sakit Juwita. Sampel penelitian ini diambil dari sebagian pasien lama pribadi yang telah berobat lebih dari dua kali kunjungan selama bulan April-Mei 2011. Data penelitian diambil dengan menggunakan kuesioner yang disebarkan kepada 100 responden. Teknik pengambilan sampel menggunakan teknik nonprobability sampling. Data yang diperoleh dianalisis secara kuantitatif dengan menggunakan analisis univariat, analisis bivariat dengan uji chi-square, dan analisis multivariat dengan uji regresi logistik. Dari analisis bivariat diketahui bahwa promosi penjualan, hubungan masyarakat, dan pemasaran langsung berbeda bermakna terhadap keputusan pasien untuk berobat kembali. Sedangkan jenis kelamin, usia, tingkat pendidikan, pekerjaan, tingkat penghasilan dan periklanan tidak berbeda bermakna. Pada analisis multivariat, hanya hubungan masyarakat yang berpengaruh paling dominan terhadap keputusan pasien untuk berobat kembali. Hasil penelitian ini dapat dimanfaatkan oleh R.S. Juwita untuk membuat strategi promosi dengan cara menitik-beratkan hubungan masyarakat sebagai strategi promosi utama yang dikombinasikan dengan bauran promosi periklanan, promosi penjualan dan pemasaran langsung untuk meningkatkan jumlah kunjungan pasien rawat jalan. Kata kunci: Bauran promosi, karakteristik pasien, keputusan berobat Kembali
This study explore the relation between promotion mix (sales promotion, public relation, direct marketing and characteristics of patient (sex, age, level of education, occupation and level of income) toward the decision to revisit in oneday care unit at Juwita Hospital. The population of the study was the patients without insurance who had visited Juwita Hospital more than two times during this study had being taken from April-May 2011. The data of the study ware collected with questionnaire spread it out to 100 respondents. Non-probability sampling was used as the technique to obtain the samples. The acquired data who analyzed by using univariate analysis, bivariate analysis with chi-square test and multivariate by using logistic regression test. From the bivariate analysis was found that sales promotion, public relation, and direct marketing was differently significant toward the decision to revisit in one-day care unit at Juwita Hospital. Meanwhile, sex, age, level of education, occupation, level of income and advertising was not differently significant. In multivariate analysis, the public relation was only the dominant factor that influences the decision to revisit in one-day care unit at Juwita Hospital. The result of this study can be used as a reference for Juwita Hospital in creating effective promotion strategy which emphasize in public relation as the main promotion strategy with using the combination of promotion mix, sales promotion, and direct marketing to increase number of visitors of one-day care unit at Juwita Hospital. Key words: Promotion mix, characteristics of patient, decision to revisit
Kata kunci: Karakteristik peserta; Kepuasan peserta; Program Rujuk Balik; BPJS Kesehatan
The focus of this study is describe and discusses an overview as well as the relationship of age, sex, education, employment, income, and membership status with participants satisfaction to the Specialist Referral to Primary Health Care Program services in BPJS Kesehatan Main Branch Office South Jakarta working area. The study design is analytical quantitative with cross sectional approach. Data was collected by questionaires, they were analyzed by univariate and bivariate Chi-Square test. The result of this research shows that 51,0% of the participants are satisfied with the Specialist Referral to Primary Health Care Program service. Other than that, there is a significant relationship between employment with participants satisfaction.
Key words: Participants characteristics; Participants satisfaction; Specialist Referral to Primary Health Care Program; BPJS Kesehatan
ABSTRAK Tesis ini bertujuan menganalisis hubungan bauran promosi (word of mouth dan non word of mouth) dengan pengetahuan pasien terkait pelayanan di poliklinik RSIA Budi Kemuliaan. Adapun variabel confounding karakteristik pasien (usia, pendidikan, pekerjaan, penghasilan) juga dianalisis hubungannya dengan pengetahuan tersebut. Jenis penelitian adalah penelitian kuantitatif dengan pendekatan cross sectional. Sampel penelitian terdiri dari 100 responden yang mewakili poliklinik pelayanan berjenjang lantai 2, pelayanan pribadi lantai 3 pagi, dan sore. Hasil penelitian menunjukkan bahwa tidak ada hubungan antara bauran promosi dengan pengetahuan pasien sehingga tidak efektif promosi yang dilakukan terhadap pengetahuan pasien. Hanya variabel confounding pendidikan yang berpengaruh terhadap pengetahuan pasien.
ABSTRACT The aim of this study is to analyze the correlation between promotion mix (word of mouth and non word of mouth) with knowledge related to patient services at polyclinic RSIA Budi Kemuliaan. The confounding variables of patient characteristics (age, education, occupation, income) were also analyzed to do with that knowledge. This type of study is a quantitative study with cross sectional approach. Sample consisted of 100 respondents representing polyclinic 2nd floor, 3rd floor in the morning, and afternoon. The results showed that there was no correlation between patient’s knowledge of the promotion mix with so promotion in polyclinic not efective for patient's knowledge. Only education confounding variables that influence the patient's knowledge.
