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The marketing activities in RSIA Buah Hati Ciputat has not optimal and there are no coorporation with BPJS Kesehatan that has been targeted and has result least number of new patients compare to number of old patients and decreasing the number of visits in pediatric polyclinic. This study aims to get information about market segments as the basis for the analysis of market segmentation, target and market position of pediatric polyclinic of RSIA Buah Hati Ciputat 2015. The types of this study is descriptive with quantitative and qualitative. The result of this study are market segments which is divided by the variable geographic, demographic, psychographic and behavioral. Target market is the potential of market segments is young mother and well educated who have children between 3-5 years old, with family income between 2-5 million rupiahs each month. The market position are the child health care which economical with qualified health personnel in South Tangerang City. Key Word : Marketing, market segmentation, target market, market position, pediatric polyclinic
This study was to segment based on customer characteristics of demographic, geographical, psychographic, and behavioral factors as the basis for determining the target market of outpatient care at Ananda Hospital Bekasi. This quantitative research using analitical description through a questionnaire survey to 106 respondents. Results showed customers outpatient Ananda Hospital Bekasi age 31-40 years, female, married, education senior high schools, 2,5-5 millions/month income, health expenditure less than 500 hundred thousand/month, originated from Cakung district, hospital information obtained from location proximity, third party payer, middle socioeconomic class and below. Analysis of behavioral and psychographic formed because of the location of medical reason and services. Therefore, a good service and adequate facilities are very important things those must be increased by the hospital. Keywords : Segmentation, Market Segmen
Perencanaan merupakan dasar dari strategi yang efektif, perencanaan juga menjadi salah satu indikator yang baik dalam siklus manajemen. Rumah sakit jantung dan pembuluh darah harapan kita berdiri sejak 9 November 1985 merupakan RS BLU yang menjadi RS pusat rujukan nasional yang memberi pelayanan penyakit jantung dan pembuluh darah. Poli eksekutif merupakan salah satu unit pelayanan yang menjadi “private wing” RSJPDHK berdiri sejak november 2008. Penelitian ini bertujuan untuk menganalisis setiap produk poli eksekutif RSJPDHK melalui variabel-variabel Product Life Cycle yaitu Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training untuk mengetahui posisi setiap produk menurut siklus hidupnya yang akan menjadi dasar untuk menentukan formulasi rencana strategis poli eksekutif RSJPDHK tahun 2011-2015. Penelitian ini merupakan penelitian operasional (operasional research), analisis dilakukan dengan pendekatan kuantitatif dan kualitatif. Hasil penelitian menunjukan ketiga produk poli eksekutif,yaitu konsultasi jantung&ekg, treadmill, echocardiography semuanya berada dalam fase PLC introduction. Alternatif strategi yang dapat dilakukan adalah dengan market development dan product development. Strategi terpilih untuk poli eksekutif adalah mengadakan kerjasama dengan perusahaan dalam pelayanan medical check up, prioritas berikutnya adalah mengadakan pembenahan poli eksekutif dan mengadakan paket medical check up yang disertai pemberian service konsultasi dengan ahli gizi. Dengan mengimplementasikan strategi terpilih diharapkan poli eksekutif RSJPDHK dapat berkembang dimasa mendatang. Kata Kunci : Product Life Cycle, Sales, Revenue, Cost, Provit,Cash flow, Competitor, Capital access, Market growth, Market share, Technology, Investment in R&D, Training Daftar bacaan : 30 buku ( 1983-2009)
Planning is the foundation of an effective strategy, planning is also one good indicator of the management cycle. Harapan Kita Cardiovascular Hospital established since 9 November 1985 is a government hospital become a national referral center that provides services for heart disease and blood vessels. Polyclinic executive is one of service units to be "private wing" RSJPDHK established since November 2008. This study aims to analyze each product polyclinic executive RSJPDHK through the variables of Product Life Cycle of Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training for the position of each product according to its life cycle which will be the basis for determining the formulation of a strategic plan executive polyclinic RSJPDHK years 2011-2015. This study is an operational research, analysis was done with quantitative and qualitative approaches. The results showed three executives polyclinic products, consultation cardiac & ECG, treadmill, echocardiography are all in the introduction phase of the PLC. Alternative strategies that can be done is to market development and product development. The strategy chosen for polyclinic executives are entered into a collaboration with companies in the service of medical check-ups, the next priority is to improvement polyclinic executive and held a medical check-up package with consultation with a nutritionist. By implementing the chosen strategy is expected polyclinic executive RSJPDHK can develop in the future. Keywords: Product Life Cycle, Sales, Revenue, Cost, provit, cash flow, Competitor, Capital Access, Market Growth, Market share, Technology, Investment in R & D, Training Reading list: 30 books (1983-2009)
Foodborne disease is a common health problem in the society. One of the pathogenic causes of foodborne disease is Escherichia coli E. coli . Several studies have shown that there is association between hygiene sanitation with the E. coli contamination in food. Market, as a place to processing and providing food, tend to has a high risk of foodborne disease.
The phenomenon of increasing numbers of the population, followed by the highlevel of consumption. The number of street vendors (PKL) hawkers are resultingthe impact. Food and Drug Monitoring Agency Republic of Indoneisa (BPOM RI)showed that in 2015, the high number of cases of food poisoning from the foodvendors incidence is as high as 24 to 1725 victims. It is associated with theweakness and lack of supervision and knowledge society that shape the behaviorof buying food at street vendors (PKL). Perception as one of the determiningfactors of behavior has an important role to the Food Safety. This research has theaim of describing the overview of perceptions of street vendors (PKL) food inPasar Anyar Tangerang City in 2016. The method used quantitative andqualitative descriptive and observational with cross sectional approach throughquestionnaires, interviews and field observations. The results showed that thelargest Respondent Characteristics aged 26-35 years (young adult), female,secondary education (high school), un-employement as well as the frequency 2-3xper week outlets. Good perceptions achieved by Knowledge content of FoodSciences variabel (74.2%), Regulation variabel (83.35) and implemnting of foodsafety‟ regulation varaibel 56.5%), while the bad perception is not well containedin Knowledge Process Food Processing and Presentation variabel (50.5 %),Knowledge of Health Problems varaibel (55.5%).Keyword: Food Safety, Market, Perception, Street Vendor.
Jalan Raya Bogor region dense and traders activity almost every day and start selling from dawn until late afternoon that caused them susceptible to respiratory symptoms due to exposure to PM10 continuously. Based on this study the authors raise the issue of the relationship between PM10 exposure with symptoms of Acute Respiratory Infection (ARI) in Cisalak Market Traders in the Area Highways Bogor. This research is a descriptive study using cross-sectional design (cross-sectional) by taking the 100 respondents. The average yield PM10 measurements as 6 points in Jalan Raya Bogor is 106.33 μg/m3.Gejala ISPA most often experienced by traders as many as 74 people were coughing and dizziness 73 people. Age Cisalak Market traders in an average of 38 years to the age of the youngest is 16 years old and the oldest was 75 years old. In general, traders sell every day every week for 9 hours and was selling for 10 years on the market Cisalak. The number of traders in the market who smoke Cisalak are as many as 62 people smoked on average 14 cigarettes per day and had been smoking for 15 years. Of the 38 people who do not smoke there are 3 people who said that they had smoked. From the results of the study showed that 73 people stated that they rarely have symptoms of ARI and more than half of the sample, ie 52 people have never experienced traders ARI symptoms before they trade on Cisalak Market.
Markets are the second largest contributor to waste in Indonesia after households. Most market waste is still managed using traditional methods that are inadequate, namely waste is collected and transported to temporary shelter, then transported by trucks for disposal, without processing. This study aims to assess the economic feasibility of waste management at X Market and Y market by considering the costs and benefits involved. A descriptive quantitative approach based on a case study of economic evaluation using Cost-Benefit Analysis (CBA) was applied to compare waste management at X Market with waste management at Y Market. The total cost of waste management at X Market amounted to Rp593,412,023, with total benefits is Rp31,707,992. From the total costs and total benefits, a net value of -561,704,031 and a BCR of 0.053 were obtained. The total costs for Y Market amounted to Rp662,910,538, and the total benefits obtained is Rp11,406,250, resulting in a net value of -651,504,288 and a BCR of 0.017 were obtained. This study concludes that waste management at X Market is relatively more feasible than at Y Market, although both are unprofitable and economically unfeasible to implement.
