Ditemukan 37947 dokumen yang sesuai dengan query :: Simpan CSV
Budiman Suryonoto; Pembimbing: Alex Papilaya
B-27
Depok : FKM UI, 1992
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Eti Rohati; Pembimbing: Wahyu Sulistiadi
B-428
Depok : FKM UI, 2000
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Elia Rahma Barasila; Pembimbing: Wahyu Sulistiadi
B-464
Depok : FKM UI, 2000
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Afnidar Zamzami; Pembimbing: A.W. Budiarso
B-219
Depok : FKM UI, 1997
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Sunandar Rochmadhon; Pembimbing: Amila Megraini
S-1882
Depok : FKM UI, 2000
S1 - Skripsi Pusat Informasi Kesehatan Masyarakat
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Dian Handayani; Pembimbing: Mieke Savitri
S-1258
Depok : FKM UI, 1998
S1 - Skripsi Pusat Informasi Kesehatan Masyarakat
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Dani Kadarisman; Pembimbing: Slamet Hindarto Gunawan
B-579
Depok : FKM UI, 2002
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Hendra Suryatenggara; Pembimbing: Setyowati
B-407
Depok : FKM UI, 1999
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Chandra Buana; Pembimbing: Dumilah Ayuningtyas, Penguji: Sandi Iljanto, Wachyu Sulistiadi, Budi Hartono
Abstrak:
Pada penelitian ini, dilakukan perumusan strategi pemasaran untuk rawat inap kelas Utama dan VIP di lantai VI RSIA Budi Kemuliaan, dengan mempertimbangkan analisis situasi yang diperoleh dari seluruh faktor eksternal dan internal. Dengan analisis SWOT dan melalui proses Concensus Decision Making dapat ditentukan peluang dan ancaman, serta kekuatan dan kelemahan yang ada. Dari hasil tersebut diketahui bahwa posisi pelayanan rawat inap lantai VI adalah pada kuadran 2 ,yaitu Internal Fix-it . Tahapan selanjutnya adalah dengan memperhatikan kesesuaian antara Road map jangka panjang rumah sakit yang ada dengan analisis situasi dan posisi yang didapatkan, sehingga dapat dilakukan penyusunan dan penetapan strategi pemasaran secara tepat dengan melakukan bauran pemasarannya atau marketing mix, yaitu product, place/distribution, price, dan promotion.
Research was done in formulating marketing strategies for the First and VIP Class inpatient rooms at the sixth floor of the Budi Kemuliaan Women?s and Children?s Hospital by taking into consideration the situational analysis which was obtained from all external and internal factors. Through a SWOT analysis and a consensus decision making process, opportunities, threats, strengths and weaknesses were determined. This resulted in an outcome where the service of the sixth floor inpatient room was positioned in quadrant 2, i.e., Internal Fix-it. The next step was observing how the hospital`s long term road map matched with the outcome of the situational analysis, so that appropriate preparation and marketing strategies could be done through a marketing mix, i.e., product, place/distribution, price and
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B-1265
Depok : FKM-UI, 2010
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Tri Fajari Agustini; Pembimbing: Mieke Savitri; Penguji: Purnawan Junaidi, Wachyu Sulistiadi, Setiawaty
Abstrak:
Sebagai rumah sakit Pemerintah RSUP Fatmawati dikenal sebagai rumah sakit untuk golongan segmen menengah kebawah, tetapi tidak demikian untuk produk pelayanan V.I.P yang sasarannya adalah menengah keatas, tujuan umum dari penelitan ini agar diperolehnya rencana strategi pemasaran pelayanan ruang rawat inap VIP, Penelitian ini menggunakan metode pendekatan kuantitatif dan kualitatif. Dari hasil analisa SWOT ruang rawat»inap VIP untuk strategi pemasarannya yang diterapkan adalah memaksimalkan peluang eksternal dan meminimalkan internal yang ada, upayasmemperkenalkan produk Rawat Inap VIP masih belum cukup bila hanya ditunjang oleh hal yang berwujud, seperti: gedung baru, fasilitas pelayanan, jumlah-SDM yang memadai serta ditunjang peningkatan penunjang medis, tetapi juga hal hal yang tidak berwujud, seperti budaya kerja, prosedur pelayanan dan tingkah laku dalam memasarkan produk.
As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
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As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
B-1254
Depok : FKM-UI, 2010
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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