Ditemukan 6073 dokumen yang sesuai dengan query :: Simpan CSV
Afnidar Zamzami; Pembimbing: A.W. Budiarso
B-219
Depok : FKM UI, 1997
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Elia Rahma Barasila; Pembimbing: Wahyu Sulistiadi
B-464
Depok : FKM UI, 2000
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
☉
Budiman Suryonoto; Pembimbing: Alex Papilaya
B-27
Depok : FKM UI, 1992
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
☉
Eti Rohati; Pembimbing: Wahyu Sulistiadi
B-428
Depok : FKM UI, 2000
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
☉
Tri Fajari Agustini; Pembimbing: Mieke Savitri; Penguji: Purnawan Junaidi, Wachyu Sulistiadi, Setiawaty
Abstrak:
Sebagai rumah sakit Pemerintah RSUP Fatmawati dikenal sebagai rumah sakit untuk golongan segmen menengah kebawah, tetapi tidak demikian untuk produk pelayanan V.I.P yang sasarannya adalah menengah keatas, tujuan umum dari penelitan ini agar diperolehnya rencana strategi pemasaran pelayanan ruang rawat inap VIP, Penelitian ini menggunakan metode pendekatan kuantitatif dan kualitatif. Dari hasil analisa SWOT ruang rawat»inap VIP untuk strategi pemasarannya yang diterapkan adalah memaksimalkan peluang eksternal dan meminimalkan internal yang ada, upayasmemperkenalkan produk Rawat Inap VIP masih belum cukup bila hanya ditunjang oleh hal yang berwujud, seperti: gedung baru, fasilitas pelayanan, jumlah-SDM yang memadai serta ditunjang peningkatan penunjang medis, tetapi juga hal hal yang tidak berwujud, seperti budaya kerja, prosedur pelayanan dan tingkah laku dalam memasarkan produk.
As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
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As hospital owned by Government RSUP Fatmawati known as hospital to faction the middle segment downwards, but not thus for service products VIP has different target are middle—up onward. General purposes of this research are obtaining the strategy of marketing plan VIP inpatient space. This research has utilized the approach of quantitative and qualitative method, quantitative approach done by doing data collecting questionnaire to patients, responder and society outside of Hospital Fatmawati to obtain description subscribers accordance marketing strategy. VIP inpatient. space. Qualitative approach was done by conducting in-depth interview..to doctor’s specialisteat inpatient VIP, and the management of Fatmawati Hospital. From the SWOT,analysis, the position of the VIP ward at the second quadrant. On the marketing strategy adopted to maximize opportunities and minimize the weaknesses ofefforts. tovintroduce product and services is inadequate if only supported by tangible, such as new buildings, service facilities, a sufficient number of human resources and supported increased medical support, but also the intangible dimension, such as work culture, procedures and behavioral services inmarketing products.
B-1254
Depok : FKM-UI, 2010
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Sunandar Rochmadhon; Pembimbing: Amila Megraini
S-1882
Depok : FKM UI, 2000
S1 - Skripsi Pusat Informasi Kesehatan Masyarakat
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Dani Kadarisman; Pembimbing: Slamet Hindarto Gunawan ;Penguji: Amila Megraini, Gunawan, Yuli Prapanca Satar, Dina Fitriningsih, Erni S. Fachran
Abstrak:
Berdasarkan asumsi adanya permintaan pasien yang tinggi, disampaikan oleh dokter spesialis dan pertanyaan terhadap direktur dan asumsi adanya daftar tunggu terhadap kebutuhan Ruang Rawat Inap VIP dan Kelas yang baru setahun berjalan, disampaikan kepada direktur. hal ini telah direspon oleh direktur dengan mengadakan pengembangan, yaitu membangun gedung baru untuk produk pelayanan rawat inap VIP dan kelas I, yaitu penambahan tempat tidur sebanyak 9 tempat tidur Super VIP, 9 tempat tidur VIP, dan 18 tempat tidur kelas 1, dengan dasar perkiraan tempat tidur dari beberapa bulan terakhir, sehingga jumlah keseluruhan ( 9 tempat tidur lama + 36 tempat tidur baru ) 45 tempat tidur Ruang rawat inap VIPdan kelas 1 . Sementara BOR S.VIP barn 39%, VIP 68%, dan Kelas 1 69 %, dari data BOR balsam baru terlihat tinggi 3 bulan terakhir di kelas 1 kurang lebih 95% dan VIP kurang lebih 84 % , sedang S.VIP 45 % . Sehingga perlu dibuat strategi pemasaran dengan input yang optimal. Permasalahan yang ada di rumah sakit adalah belum adanya gambaran tentang input optimal yang menjadi dasar bagi Strategi Pemasaran Ruang Rawat Inap VIP pada situasi RS. Karya Husada saat ini, pertanyaan adalah : Bagaimana Gambaran input optimal yang akan dijadikan dasar bagi Strategi Pemasaran saat ini, untuk dapat mempertahankan hasil sesuai harapan? Sedangkan tujuan penelitian diketahuinya gambaran mengenai input yang bisa menjadi dasar bagi Strategi Pemasaran Ruang Rawat Inap VIP RS. Karya Husada. Hasil penelitian berupa data - data berupa Data, Wawancara dan Konfirmasi Pelaksanaan melalui Observasi, tentang : (1) Gambaran tentang Pasar dan Segmen Pasar yang diperoleh dari karakteristik pasien Rawat Inap VIP RS. Karya Husada. (2) Gambaran Input saat ini berupa Bauran Pemasaran yang bisa mendasari Program Pemasaran Ruang Rawat Inap VIP RS. Karya Husada. (3) Rekomendasi input yang dibuat berdasarkan Pasar , Segmen Pasar dan Bauran Pemasaran bagi Program Pemasaran Ruang Rawat Inap VIP RS. Karya Husada. Dari pembahasan dapat disimpulkan bahwa Strategi Pemasaran bisa optimal bila ada perbaikan pada input yang mendasarinya , dan harus dilakukan oleh Rumah Sakit berupa : (1). Perbaikan dalam penentuan Pasar dan Segmen Pasar yang dijadikan dasar pada Strategi Pemasaran Ruang Rawat Inap VIP RS. Karya Husada (2). Perbaikan Input yang optimal berupa Bauran Pemasaran yang bisa mendasari Strategi Pemasaran Ruang Rawat Inap VIP RS. Karya Husada (3). Membuat Rekomendasi input bagi Strategi Pemasaran Ruang Rawat Inap VIP RS. Karya Husada Saran yang diberikan berupa : (1) Penyesuaian harga, berupa penetapan berdasarkan unit cost , dan peninjauan kebijakan tarip hares selalu dibawah kompetitor, menjadi tarip berdasarkan kualitas produk . (2) Penetapan kelas pads gedung baru tidak berdasarkan kepada kelas menetap, tetapi menggunakan kelas fleksibel. Dan kelas 1 tidak dimasukan dalam kategori pelayanan rawat inap VIP. (3) Peningkatan kualitas dari Produk yang dijual. (4) Restrukturisasi penyediaan kelas dan ruang perawatan spesialis. (5) Penyempumaan bentuk kerja sama dengan dokter spesialis dan perusahaan . (6) Perubahan kebijakan tentang penentuan sasaran . (7) Perbaikan struktur organisasi (8) Pengembangan strategis a. Perbaikan Struktur organisasi b. Peningkatan kualitas pelayanan yang dilakukan karyawan
This study was based on the assumption that there were high demand from the patient and waiting list to utilize the VIP and the 1" class ward which was reported by the specialist doctors and the corporate as its customer to the hospital's director. Concerning this report, the director developed a new building planned to use as the new VIP and 151 class ward which will increase the number of the bed; 9 beds for Super VIP class ward, 9 beds for VIP class ward, and 18 beds for 1 S` class ward Those beds added was calculated based on the utilization of those wards in the last few months before. Therefore the total of the beds are 45 beds in the VIP and 1 st class ward Bed Occupation Rate (BOR) of the Super VIP class was 39 %, of the VIP class was 68 %, for the 15` class was 69 %, and in the last 3 months those number increased to 95 % for the 1st class, 84 % for the VIP class, and 45 % for the Super VIP class. Therefore a marketing strategy using optimum input needs to be done. The problem facing this hospital was the absent of the description of the optimum input needed as the basis of the marketing strategy for the VIP class ward at Karya Husada Hospital concerning its curent condition. The question of this study is what the description of the optimum input is as the basis of the marketing strategy in order to maintain the output as it was projected. And the aim of this study is to describe the input that can be used as the basis of the marketing strategy for the VIP class ward at Karya Husada Hospital. The result of this study shows data from documents, interviews and observation which describe as follows: 1. The description of the market and market segmentation, obtain from the characteristic of the patient of the VIP class ward at Karya Husada Hospital. 2. The description of the input in the form of marketing mix as the basis of the marketing program for the VIP class ward at Karya Husada Hospital. 3. The recommendation based on the market, market segmentation and marketing mix for the marketing program for the VIP class ward at Karya Husada Hospital. From the analysis it was concluded that the marketing strategy will be optimalized with the improvement on the input as its basis, and these need to be clone by the hospital: 1. The improvement on the market and segmentation choosed as the basis of the marketing strategy for the VIP class ward at Karya Husada Hospital 2. The improvement on the marketing mix as the optimum input as the basis of the marketing strategy for the VIP class ward at ICarya Husada Hospital. 3. The recommendation about the input of the marketing strategy for the VIP class ward at Karya Husada Hospital. The recommendations are: 1. Pricing re-arrangement based on unit cost, lower than its competitor, and the service quality. 2. The classification of the inpatient ward at the new building should be flexible. The 1 S' class should not be categorized as a VIP class service. 3. The service quality needs to be improved. 4. The classification of the inpatient and spesialistic ward should be restructured. 5. The cooperation with the spesialist doctors and the corporate consumer need to be perfected. 6. The policy in market targeting should be changed. 7. The organization structure of the hospital need to be improved. 8. The strategic development need to be done, which are : a. The improvement on the organization structure. b. The improvement on the service quality delivered by the staff.
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B-579
Depok : FKM UI, 2002
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Moeslan Saradhawarni; Pembimbing: Adik Wibowo
B-368
Depok : FKM UI, 1999
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Chandra Buana; Pembimbing: Dumilah Ayuningtyas, Penguji: Sandi Iljanto, Wachyu Sulistiadi, Budi Hartono
Abstrak:
Pada penelitian ini, dilakukan perumusan strategi pemasaran untuk rawat inap kelas Utama dan VIP di lantai VI RSIA Budi Kemuliaan, dengan mempertimbangkan analisis situasi yang diperoleh dari seluruh faktor eksternal dan internal. Dengan analisis SWOT dan melalui proses Concensus Decision Making dapat ditentukan peluang dan ancaman, serta kekuatan dan kelemahan yang ada. Dari hasil tersebut diketahui bahwa posisi pelayanan rawat inap lantai VI adalah pada kuadran 2 ,yaitu Internal Fix-it . Tahapan selanjutnya adalah dengan memperhatikan kesesuaian antara Road map jangka panjang rumah sakit yang ada dengan analisis situasi dan posisi yang didapatkan, sehingga dapat dilakukan penyusunan dan penetapan strategi pemasaran secara tepat dengan melakukan bauran pemasarannya atau marketing mix, yaitu product, place/distribution, price, dan promotion.
Research was done in formulating marketing strategies for the First and VIP Class inpatient rooms at the sixth floor of the Budi Kemuliaan Women?s and Children?s Hospital by taking into consideration the situational analysis which was obtained from all external and internal factors. Through a SWOT analysis and a consensus decision making process, opportunities, threats, strengths and weaknesses were determined. This resulted in an outcome where the service of the sixth floor inpatient room was positioned in quadrant 2, i.e., Internal Fix-it. The next step was observing how the hospital`s long term road map matched with the outcome of the situational analysis, so that appropriate preparation and marketing strategies could be done through a marketing mix, i.e., product, place/distribution, price and
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B-1265
Depok : FKM-UI, 2010
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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Razni Carnandy Zanir; Pembimbing: Amal C. Sjaaf
B-783
Depok : FKM UI, 2004
S2 - Tesis Pusat Informasi Kesehatan Masyarakat
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