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The decrease in the utilization of dental health services during the COVID-19 pandemic will have an impact on the use of health materials. Strategies and policies are needed in the marketing of health products during the COVID-19 pandemic. This study used to analyze the benefits of social media in the loyalty of the use of health materials in dental practices. This study used a cross-sectional design, consist of 441 respondent. Data was collected through an online questionnaire. The results showed that the majority of respondents in the WhatsApp group (80.9%) were promoters. Meanwhile, for respondents who are not in the WhatsApp group, only a small proportion of respondents (41.6%) are promoters. The results of the chi-square test found that the p-value <0.001. This means that there is a significant relationship between social media groups and customer loyalty. From the factor of using social media between before and after COVID-19, the NPS of respondents in the WhatsApp group after the COVID-19 pandemic was higher than before the COVID-19 pandemic. Meanwhile, the NPS of respondents who are not in the WhatsApp group are the same. In the WhatsApp group, there are more loyal customers who will continue to buy and recommend products
Abstrak
Pembentukan kebijakan pengendalian dampak tembakau dipengaruhi oleh faktor diantaranya kesehatan, ekonomi, hukum dan politik. Keempat faktor tersebut merupakan faktor yang saling mempengaruhi didalam membentuk kebijakan pengendalian dampak tembakau. Faktor Kesehatan merupakan faktor yang paling utama dalam pembentukan kebijakan ini. Tingginya prevalensi perokok di Indonesia, perokok dewasa pria maupun wanita, dan terutama perokok remaja dan anak-anak. Rokok menyebabkan sakit dan kematian. Faktor ekonomi tidak seluruhnya mempengaruhi, ekonomi yang terkait beban sakit dan mati saja yang merupakan faktor yang mempengaruhi bagi dibentukan kebijakan ini. Ekonomi terkait pertanian dan industri diatur dalam kebijakan yang berbeda dengan kebijakan pengendalian tembakau. Faktor hukum merupakan faktor yang harus ada dalam memberikan dasar hukum, payung hukum dan menjadi hukum positif yang ditaati dan melindungi kepentingan kesehatan masyarakat dari dampak buruk rokok. Sedangkan faktor politik merupakan faktor penentu dalam mewujudkan kebijakan pengendalian tembakau. Sedangkan faktor politik merupakan kunci bagi sebuah kebijakan untuk dapat diwujudkan menjadi hukum positif. Proses, persepsi dan komitmen dari pembentuk kebijakan merupakan faktor politik yang sangat mempengaruhi pembentukan kebijakan pengendalian dampak tembakau.
The making of policies on the control of Tobacco Effects on Health is affected by various factors, including health, economy, law and politics. Those four factors are mutually affecting in the making of policies on the control of tobacco effects. The health factor is the most dominant factor in this matter, including the high level of smokers? prevalence in Indonesia, adult male and female smokers, and especially teenage and child smokers. Cigarettes cause diseases and death. The economic factor does not entirely affect the policy making, only economic aspects which are related to the burden of illness and death are influential to the policy making. Economic aspects related to agriculture and industry are regulated by policies which are separated from the policies on tobacco control. The legal factor must exist in order to provide legal basis and legal umbrella, and will also become the positive law which must be complied with and will protect public health interest from the negative impacts of cigarettes. Whereas the political factor is a determining factor in realizing policies on tobacco control. The political factor is also a key factor for enabling a policy to become a positive law. The process, perception and commitment of the policy-makers constitute the political factors which greatly affect the making of policies on the control of tobacco effects.
