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Penelitian ini bertujuan untuk memperoleh gambaran loyalitas dan kepuasan terhadap bauran pemasaran RS Asri, Jakarta. Kepuasan diukur menggunakan kuesioner kepuasan berdasarkan bauran pemasaran, kemudian dihubungkan kepada loyalitas pelanggan. Responden penelitian adalah pasien yang berkunjung ke poli kebidanan dan kandungan RS Asri minimal dua kali, dengan 86 responden. Pengumpulan data berlangsung selama dua minggu, Juni-Juli 2008. Analisis data menggunakan distribusi frekuensi dan Korelasi Pearson Product Moment, analisis regresi linier. Prosentase kepuasan terhadap bauran pemasaran tidak terlalu tinggi, hanya berkisar antara 51,17% sampai dengan 70,93. Ada hubungan yang bermakna antara kepuasan dengan loyalitas pelanggan. Sedangkan pengaruh kepuasan terhadap loyalitas sebesar 49,2%.. Hipotesis yang diajukan dalam penelitian ini terbukti.
Objective of this research is to provide explanation on relationship between consumer loyalty, satisfaction level and marketing mix in Asri hospital, Jakarta. Satisfaction level of respondents to current marketing mix was measured using questionnaire tool and then linked with consumer loyalty. Research respondents were patients of obstetric & gynecology clinic in Asri hospital. They were limited to only patients who come to clinic for at least twice a week. Total number of respondents was 86. Data acquisition had been conducted for two weeks, in period of June - July 2008, and then it was analyzed using frequency distribution and Pearson Product Moment Correlation. Satisfaction level to current marketing mix is only between 51.17% and 70.93%. Though, there is substantial relationship between consumer satisfaction level and consumer loyalty with coefficient at 49.2%. Therefore, hypothesis proposed in this research has been proven.
The purpose of this study to determine the conformfity of services and claiming inRSKD. If there are discrepancies, it is a fraud or cheating. This study is aqualitative with case study. A sample of 31 patients JKN performed radicalmastectomy without reconstruction in RSKD during January-March 2016. Theservice will be compared with the clinical pathways, while claiming to becompared with the existing regulations.The results showed that there are discrepancies in service and claiming in RSKD.There is a service conformity in the service of anesthetic services and claimingconformity in claiming ward and time of claiming. There is a service discrepancyin the placement services ward, length of stay, the implementation of theoperation schedule, non-anesthetic medication, postoperative laboratoryexamination. There is a claiming discrepancy in diagnostics claims which is notcorresponding to the medical resume. The confirmation has been doneto theimplementers in duty and note some important things like patient room class Iwhich is high demand, while the availability is limited, medicines given by DPJPaccording to the patient's complaints, time constraints of DPJP for visite times dueto other activities inside and outside the hospital, postoperative laboratoryexamination to be done when the patient's condition requires, and the difference indiagnosis had been confirmed to the patient's medical record and DPJP.The discrepancies which happened today does not lead to cheating or fraudbecause of the explanation that does not lead to the intentional for gettingadvantage. Hospital management need to do something to fix these condition suchas evaluation or revision of existing clinical pathways, clinical pathwaysincorporate compliance into performance appraisal, rechecking thediscrepanciesso that will not continue and creates the perception of fraud.Keywords: service, claiming, clinical pathways, cheating, fraud.
The inpatient indicator at Bintang General Hospital is known to be below the established standard. One of the indicators is BOR and TOI. Indicators that are under average show the effectiveness and efficiency of the service. The difference in the number of patient visits in the inpatient unit and the policlinic of the obstetric and gynecological parts is significant. It needs performance measurement to find out what perspectives cause performance in inpatient unit and polyclinic not maximal yet. The purpose of this study was to assess service performance by using balanced scorecard approach in inpatient unit and polyclinic of children, obstetric and gynecology section at Bintang Hospital. This research is a quantitative and qualitative research using primary data (in-depth interview and questionnaire) and secondary data (data from public relations and finance department). The results of financial performance research is quite good, but the cost effectiveness is still less on the inpatient unit of children, customer perspective is quite satisfactory, internal business perspective is quite well aimed at the implementation of SOP, and has had patient referral procedures, but on outgoing referrals and hospital facilities are lacking in all service units. The performance of the learning growth perspective is well aimed at decreasing employee turnover, better access to training and education but needs to be evaluated for effectiveness, as well as information systems that have been good but need to support the accuracy of information. The performance of inpatient obstetric care unit is relatively better compared to the performance of the inpatient because the effectiveness level of the in-patient unit's financial unit is still not good. While the policlinic content and children have a performance that is equally good. The advice given is that management should be more careful in making budget planning and appropriately determine a good strategy with quality control of cost control and clinical pathways (CPW). Hospitals should develop quality of information system for service efficiency. Management coordinates with the head of the room to implement transformational leadership, as well as conducting ongoing monitoring and evaluation.
Bagi sebuah rumah sakit, untuk dapat bersaing dengan rumah sakit lain harus memberikan pelayanan terbaik sesuai dengan keinginan pelanggan, untuk dapat mengetahui keinginan pelanggannya rumah sakit harus terlebih dahulu mengetahui karakteristik pelanggan, setelah itu menentukan pelanggan mana yang akan fokus dilayanani dan mengetahui kelebihan apa saja yang dimiliki untuk menentukan posisi rumah sakit diantara pesaing, yang terakhir barulah melakukan pengembangan produk sesuai dengan harapan pelanggan. Agar produk tersebut diketahui dan diterima oleh pelanggan harus dilakukan promosi kepada pelanggan. Dengan latar belakang tersebut maka dilakukan penelitian tentang analisis pengembangan produk dan promosi poliklinik anak dan poliklinik kebidanan & kandungan RS Hospital Cinere. Penelitian ini dilakukan dengan pendekatan kuantitatif dan kualitatif, dengan melakukan survey kepada pelanggan poliklinik anak dan poliklinik kebidanan & kandungan; wawancara mendalam dengan manajemen rumah sakit dan pasien; serta telaah dokumen. Dari penelitian ini diperoleh bahwa gambaran karakteristik pasien poliklinik anak adalah anak berusia balita; dan wanita usia produktif untuk poliklinik kebidanan & kandungan; tingkat pendidikan orang tua yang tinggi; pekerjaan orang tua sebagai pegawai swasta; bertempat tinggal di Depok, Jakarta Selatan, dan Tangerang Selatan; dan merupakan pasien lama. Untuk karakteristik pasien tersebut produk yang sesuai salah satunya adalah klinik laktasi. Sedangkan untuk promosi dapat dilakukan dengan pemasaran oleh dokter, menempatkan media promosi pada area yang banyak antrian, bekerjasama dengan dokter dan klinik disekitar, dan bekerjasama dengan media. Saran yang dapat diajukan antara lain agar manajemen rumah sakit mengelola data karakteristik pasien yang berasal dari data rekam medik untuk dapat mengetahui perubahan karakteristik sehingga dapat mengembangkan produk sesuai keinginan pelanggan; melakukan kerjasama untuk rujukan dengan dokter dan klinik disekitar; memperbanyak kerjasama dengan perusahaan.
Tantangan yang dihadapi RSU GMC dalam mengelola biaya pelayanan kesehatan, khususnya pada tindakan operasi pterygium yang memiliki variasi rawat inap dan rawat jalan pada pelayanannya, di tengah sistem pembayaran berbasis INA-CBGs BPJS Kesehatan yang seringkali tidak mencerminkan biaya riil pelayanan. Penelitian ini bertujuan untuk menganalisis biaya satuan dan tingkat pemulihan biaya (Cost Recovery Rate/CRR) pada layanan operasi pterygium di RSU GMC, Pesawaran Lampung tahun 2024. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kuantitatif melalui analisis biaya menggunakan metode Double Distribution dan Relative Value Unit (RVU), serta pendekatan kualitatif melalui wawancara mendalam dengan informan kunci di rumah sakit. Data yang dikumpulkan meliputi biaya investasi, operasional, dan pemeliharaan untuk seluruh unit terkait selama tahun 2024, baik biaya langsung maupun tidak langsung. Hasil penelitian menunjukkan bahwa total biaya yang dikeluarkan RSU GMC untuk seluruh pelayanan rumah sakit pada tahun 2024 mencapai Rp18,4 miliar, dengan proporsi terbesar dialokasikan untuk biaya operasional (74%), diikuti investasi (25%) dan pemeliharaan (1%). Biaya satuan tindakan operasi pterygium rawat inap bervariasi menurut kelas, mulai dari Rp8.393.130 (VVIP) hingga Rp5.758.508 (kelas 3), sedangkan estimasi jika dilakukan rawat jalan sebesar Rp3.222.238 untuk metode konjungtival graft dan Rp2.680.442 untuk metode bare sclera. Terdapat selisih negatif yang signifikan antara unit cost aktual dan tarif INA CBGs, dengan tingkat pemulihan biaya (CRR) pada rawat inap hanya 80-87% dan rawat jalan 49-58%. Rekomendasi penelitian yaitu evaluasi ulang terhadap perjanjian KSO alat operasi, pengkajian ulang jasa medis, serta optimalisasi utilitas SDM dan ruang operasi. Kesimpulan dari penelitian ini adalah bahwa tarif INA CBGs belum mampu menutupi biaya riil pelayanan operasi pterygium di RSU GMC, baik pada layanan rawat inap maupun rawat jalan, sehingga diperlukan evaluasi biaya rumah sakit dan efisiensi internal agar keberlanjutan dan mutu pelayanan tetap terjaga.
The main challenge faced by RSU GMC in managing healthcare service costs is related to providing pterygium surgery, which includes both inpatient and outpatient care, within the limitations of the INA-CBGs payment system under BPJS Kesehatan that often does not reflect the actual service costs. This study aims to analyze the unit cost and cost recovery rate (CRR) of pterygium surgery services at RSU Gladish Medical Center (GMC) Pesawaran, Lampung, in 2024. The research applies a case study method with a quantitative approach using cost analysis based on the Double Distribution and Relative Value Unit (RVU) methods, supported by a qualitative approach through in-depth interviews with key hospital informants. The data collected include investment, operational, and maintenance costs for all related units in 2024, covering both direct and indirect costs. The results show that the total hospital expenditure in 2024 reached IDR 18.4 billion, with the majority allocated to operational costs (74%), followed by investment (25%) and maintenance (1%). The unit cost of inpatient pterygium surgery varied by class, from IDR 8,393,130 for VVIP to IDR 5,758,508 for Class 3. For outpatient procedures, the estimated cost was IDR 3,222,238 for the conjunctival graft method and IDR 2,680,442 for the bare sclera method. There is a significant negative gap between the actual unit cost and the INA-CBGs tariff. The CRR for inpatient care ranges from 80% to 87%, while for outpatient care it is lower, between 49% and 58%. Based on these findings, it is recommended that the hospital conduct a comprehensive review of the surgical equipment partnership agreement, reassess medical service fees, and optimize the use of human resources and operating room capacity. This study concludes that the INA-CBGs tariff does not sufficiently cover the actual costs of pterygium surgery at RSU GMC, for both inpatient and outpatient services. Therefore, regular cost evaluation and internal efficiency improvements are crucial to maintain the sustainability and quality of healthcare services.
