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Kegiatan pemasaran yang dilakukan oleh RS pada dasarnya adalah upaya untuk memahami kebutuhan dan keinginan para pelanggan yang memerlukan jasa pelayanan kesehatan yang disediakan rumah sakit. RS PMC dengan beberapa pesaing di sekitarnya memiliki angka kunjungan persalinan yang masih rendah. Penelitian ini bertujuan untuk mengetahui hubungan antara karakteristik personal dan bauran produk dengan keputusan pembelian pelayanan persalinan di RS PMC. Penelitian ini bersifat deskriptif analitik dengan menggunakan desain cross sectional, Pendekatan penelitian menggunakan kuantitatif dan kualitatif. Instrumen yang digunakan adalah kuisioner dan wawancara mendalam terhadap manajemen RS PMC. Jumlah sampel sehanyak 76 responden yang diperoleh dari pasien poli kandungan. Analisa menggunakan uji univariat, bivariat dan multivariat. Hasil analisa bivariat dan multivariat didapatkan bahwa persepsi terhadap harga persalinan mempengaruhi keputusan pembelian pnlayanan persalinan. Melalui wawancara diketahui bahwa RS PMC memiliki paket persalinan SC dan paket persalinan normal yang dalam tahap uji coba. Peneliti menyarankan agar tariff yang ditetapkan oleh RS PMC saat ini sebaiknya dipertahankan dan memperluas jaringan kerjasama dengan perusahaan dan asuransi baik yang di wilayah Jakarta maupun sekitarnyadengan memberikan informasi kepastian biaya persalinan atau system yang ada di RS PMC.
Basically marketing conducted by hospital is an effort to recognize the customer's need and want that calls for health care service provided by hospital. The Port Medical Centcr (PMC) Hospital and the competitors nearby have the low number or delivery care visit. The Study was aimed to asses the association of patient's characteristics and mix product with decision to buy of delivery care service in PMC Hospital. The study was an analytic descriptive using cross-sectional design. It used quantitative and qualitative study approach. Instrument used in the study was questionnaire and the in-depth interview was oonducted toward the management of PMC Hospital. There were 76 respondents as sample gained from the obstetric and gynecology clinic. Statistic analysis used was univariate, bivariate and multivariate test. Bivariate and multivariate analysis revealed that the perception of delivery care price influenced the decision to buy of delivery care service. From the interview conducted in hospital showed that PMC Hospital had SC and normal delivery care packages that was in trial. The study recommended the price decided by the PMC Hospital should be maintained and the hospital should enlarge the network with other companies and insurance companies in the region of Jakarta and around it by providing the information of certain price of delivry care service of package system that is available in the Hospital.
Untuk itu dilakukan penelitian diskriptif analitik yang bertujuan untuk mengetahui tahapan dan proses penagihan piutang, mengetahui tahap-tahap yang menjadi penyebab keterlambatan proses penagihan piutang dan mengetahui upaya-upaya dalam mempercepat proses penagihan piutang pasien jaminan pihak ketiga di RS Karya Bhakti
Dari hasil penelitian disimpulkan bahwa proses siklus piutang di Rumah Sakit Karya Bhakti melalui beberapa tahapan yaitu tahap Penerimaan, Pembebanan, Penataan Rekening, Penagihan dan Penutupan Rekening. Penyebab keterlambatan penagihan piutang terdapat pada tahap penataan rekening sampai tahap penagihan yaitu lamanya waktu yang diperlukan untuk mempersiapkan tagihan dihitung dari saat pasien pulang atau lepas rawat sampai dengan dilakukan penagihan, untuk rawat jalan membutuhkan waktu 26 hari dan rawat inap membutuhkan waktu 38 hari, sehingga mengakibatkan umur piutang yang lebih dari 60 hari sebesar 53,63 % dari total piutang dan rata-rata penerimaan piutang 27,79 % dari total piutang per bulan.
Untuk mengefektifkan penagihan piutang, maka perlu dilakukan evaluasi mengenai kebijakan kredit dan kebijakan penagihan di Rumah Sakit Karya Bhakti, serta perubahan sistem dan prosedur pengelolaan piutang pada tahap penataan rekening sampai dengan tahap penagihan, yang bertujuan untuk memperpendek proses penagihan. Selain itu perlu adanya petugas yang difungsikan khusus untuk menangani piutang dari tahap penerimaan sampai dengan penutupan rekening dan mengembangkan sistem billing yang terintegrasi secara menyeluruh.
Kata kunci : piutang
Since year 2001 the credit payment policy already implemented and many patients choose Karya Bhakti hospital because of that policy. The hospital income is growing. But other problems come such as; the amount of account receivables growth and the long term payment. If the hospital can not solve those problems then the hospital cash flow will have a problem as well. Those problems caused by the lateness of collecting account receivables.
To solve the problem above then the descriptive analytic research needed. The purpose of the research are knowing the procedure and process of collecting account receivables, knowing the step of procedure that causing lateness of collecting account receivables, knowing the way to expedite the process of collecting account receivables for patients with third party assurance.
From the research can be describe that the circle of account receivables process on Karya Bhakti Hospital divided by the following steps ; Admission, Charging, Billing Statement, Collection and Write off. The step that causing lateness to collect account receivables start from Billing Statement step to Collection step. That’s mean the time that hospital needs to prepare the collection - start from when patient went home- until the hospital ready to collect. For outpatient need 26 days and for inpatient need 38 days to process. Those condition is causing the hospital receive 27.79% in average from total account receivables patients with third party assurance. Other case, there’s 53.63% account receivables from total per 31 december 2004 that have 60 days long term payment.
For effectiveness collecting account receivables, require to evaluate to credit policies and collection policies in Karya Bhakti Hospital and adjustment on the system and procedure needed, starting at Billing Statement step to Collection step. The purpose is to shortcut the collecting account receivables process. And also, the hospital needs employees who can control the process from Admission to Write Off and also to develop the integrated billing system.
Key word : account receivables
Penelitian ini tentang analisis pengelolaan piutang pasien pihak ketiga di Rumah Sakit Hermina Daan Mogot pada tahun 2011. Design penelitian yang digunakan adalah kualitatif dengan pendekatan sistem. Data dikumpulkan dengan metode wawancara dan data sekunder. Variabel yang diteliti meliputi variabel input : organisasi, kebijakan, sistem informasi, sarana, sdm, karakteristik pihak ketiga dan paket jaminan. Variabel proses meliputi penerimaan, pembebanan, penataan rekening, penagihan dan penutupan. Sedangkan outputnya adalah pembayaran piutang. Informan penelitian ini adalah stakeholder yang terkait langsung dengan pengelolaan piutang, yaitu manajer keuangan, kepala urusan piutang, administrasi keuangan lantai, penata rekening dan administrasi piutang. Penelitian ini menunjukan bahwa umur piutang perusahaan <30 hari mencapai lebih dari 70%, sedangkan piutang asuransi mencapai lebih dari 60%. Umur piutang <30 hari paling tinggi terjadi pada bulan februari. Sedangkan umur piutang >45 hari paling tinggi terjadi pada bulan juni untuk piutang perusahaan dan bulan mei untuk piutang asuransi. Untuk mencegah terjadinya piutang tak tertagih, pihak rumah sakit selalu mengkonfirmasi kepada pihak ketiga terkait jaminan yang diberikan kepada pasien. Pengurusan perjanjian kerjasama dengan pihak ketiga diatur oleh pihak Hermina Hospital Group. Hambatan yang terjadi dalam proses pengelolaan piutang meliputi kurangnya pelatihan sdm, kurangnya sosialisasi isi perjanjian kerjasama, kurangnya sdm pengentri transaksi pasien, pengisian resume medis yang tidak lengkap, kurangnya sarana transportasi, pihak asuransi tidak mencantumkan rincian peruntukan pembayaran dan lamanya proses verifikasi oleh pihak ketiga. Oleh karena itu disarankan untuk mengembangkan sistem informasi yang up date dan terintegrasi antara rumah sakit dengan pihak ketiga, sosialisasi isi perjanjian kerjasama, peningkatan keterampilan sdm, memberlakukan reward dan punishment serta pengadaan sarana transportasi. Kata kunci : piutang rumah sakit, pihak ketiga
This research on the analysis of third-party management of patient accounts receivable at the Hospital Hermina Daan Mogot in 2011. Design the study is a qualitative approach to the system. Data were collected by interview method and secondary data. The variables studied include input variables: the organization, policies, information systems, facilities, the characteristics of a third party and guarantee package. Process variables include the receiving, loading, account setup, billing and closure. While its output is the payment of receivables. Informants of this study is the stakeholders that are directly related to the management of receivables, the financial manager, the head of affairs accounts receivable, floor financial administration, stylists accounts and administrative accounts. This study shows that age of receivables <30 days reached more than 70%, while accounts receivable insurance to more than 60%. Age of receivables <30 days of the highest occurred in February. While the aging> 45 days the highest place in June for company and in May for insurance receivables. To prevent bad debts, the hospital always confirm to the relevant third party guarantees given to the patient. Maintenance of cooperation agreements with third parties is governed by the Hermina Hospital Group. The bottleneck in the process of accounts receivable management include lack of training, lack of socialization content of the cooperation agreement, the lack of transactions filler, medical resumes charging is not complete, lack of transportation, the insurance company does not list the details of allotment of payments and the length of the process of verification by a third party. It is therefore advisable to develop information systems up to date and integrated between hospital with third parties, the contents of a cooperation agreement socialization, skill improvement, reward and punishment, and procurement of transportation. Keywords: hospital claim, third party
Balanced Scorecard merupakan alat komunikasi karyawan dengan manejemen yang mempunyai 4 perspektif. Salah Satu perspektif adalah perspektif keuangan dengan 3 tema strategis yaitu pertumbuhan pendapatan berkurangnya biaya, pemanfaatan aktiva.Dengan terus meningkatnya jumlah kunjungan, bertambahnya pendapatan setiap tahun akan mempcngaruhi kinerja RS Port Medical Center Tahun 2008. Belum adanya penelitian mengenai pengaruh perspektif keuangan terhadap kinerja RS Port Medical Center Tahun 2008. Penelitian bertujuan untuk mengetahui pengaruh perspektif keuangan (persepsi pendapatan,persepsi pembiayaan,persepsi pemanfaatan aktiva) terhadap kinerja Rumah Sakit Port Medical Center tahun 2008. Secara teoritis penelitian ini diambil dari konsep yang dikemukakan oleh Kaplan dan Norton tahun 2000 tentang Balanced Score Card. Penelitian ini merupakan penelitian survey dengan pendekatan kuantitatif, dimanadata yang digunakan adalah data primer dengan memakai alat bantu kuesioner. Metode penelitian menggunakan metode analisis jalur atau disebut juga dengan Path Anslysis dengan menggunakan program LISREL. Sampel penelitian diambil dari karyawan Rumah Sskit Port Medical Center tahun 2008 dengan jumlah sampel sama dengan jumlah populasi. Hasil penelitian menunjukkan bahwa persepsi pendapatan tidak mempunyai pengaruh secara langsung terhaap kinerja RS Port Medical Center tahun 2008. Persepsi pembiayaan terhadap kinerja Rumah Sakit Port Medical Center mempunyai pengaruh 84,64%, Sedangkan persepsi pembiayaan mempunyai pengaruh sebesar 42,25% terhadap kinerja Rumah Sakit Port Medical Center Tahun 2008. Variabel yang paling besar mempengaruhi kinerja Rumah Sakit Port Medical Center adalah persepsi pemanfaatan aktiva 1. RS Port Medical Center perlunya meningkatkan sosialisasi kesadaran karyawan mengenai efisiensi dan efektifitas persepsi pembiayaan dimana karyawan harus bekerja sesuai dengan prosedur yang ada sehingga alat kesehatan dapat bertahan lebih larna. 2. RS Port Medical Center meningkatkan persepsi pemanfaatan aktiva dengan pengelolaan prosedur kelengkapan berkas kerjasama dengan memperhatikan waktu setiap tahap proses. 3. Dilakukannya penelitian lebih lanjut mengenai perspektif keuangan sehingga dapat diketahui lebih banyak lagi variabel lain yang mempengaruhi kinerja RS Port Medical Center tahun 2008.
Balanced scorecard is a communication device between employee and management team consisted of four perspective. Financial persepective as one of the perspective, as one of the perspective, has three strategic theme revenue growth, cost deficit, and usefulness of active. In corcordance with the increasing number of visit the increase in annual income influence the performance of PMC hospital year 2008. There were no research conducted to see the influence of financial perspective towards hospital performances in PMC hospital. The aim of this research study is to identify the influence of financial perspective (revenue perception, cost perception and perception of the use of activa) towards the performance of Port Medical Center (PMC) Hospital in the year 2008. Theoretically, this research was taken from the concept of Kaplan and Norton (2000) about Balanced Score Card. This research is a survey based research using quantitative method, in which it uses a primary data with questioner as the tool. The method of this research is Path Analysis by LISREL Program. The study sample was taken from Port Medical Center (PMC) Hospital employee of the year 2008. The sample size of this research was equal with the size of the population. The result of this study found that the revenue perpection, cost perpection and perpection of the use of active 99% influence the performance of Port Medical Center (PMC) Hospital in the year 2008 and 1% influence by other variable. The biggest variable influence hospital performance is the perpection of the use of active because it has a direct influence towards Port Medical Center Hospital performance that is 84.64%. whereas, cost perpection is contribute only 42.25% . Revenue perception does not shown to have a direct influence to the performance. The incoherent between the theory and the result of the study is due to the limitation of this study. Based on the result of this research study, the hospital perfonnance can be improved by: 1). Periodically maintenance Port Medical Center Hospital facility 2). Monitoring the effectiveness of drugs uses and sterile materials to give adequate service for customer 3). Increase employee awareness to participate in lowering the hospital cost 4). improvement of medical equipment 5). improvement of hospital building 6). Enhancement in the process of partnership (administration and medical filling) with the other facilities to lower account receivebles of Port Medical Center Hospital.
Tujuan: Diperolehnya gambaran penatalaksanaan piutang jaminan pihak ketiga serta mengindentifikasi hambatan?hambatan yang ada dalam siklus piutang diRS. Bhakti Mulia
Metode: Penelitian ini adalah penelitian deskriptif analitik dengan pendekatan kualitatif untuk menganalisis penatalaksanaan piutang jaminan pihak ketiga yang sedang berjalan. Untuk mencapai tujuan yang dimaksud dilakukan wawancara mendalam, pengamatan terhadap proses yang sedang berjalan dan telaah dokumen.
Hasil: Dari hasil penelitian disimpulkan bahwa penyebab tingginya piutang karena belum diterapkan sanksi kepada debitur yang terlambat bayar, kurang selektifnya pemberian piutang, kurangnya dana penagihan, kurang tegasnya protap penagihan, kurang akuratnya pembebanan biaya dan terlambatnya pembuatan surat tagihan.
Kesimpulan: Saran yang diusulkan untuk meningkatkan efektifitas manajemen piutang yaitu menerapkan sanksi lebih tegas kepada debitur yang telat bayar, mempertegas protap penagihan piutang dan membuat protap penutupan rekening, meningkatkan peran tim verifikasi, pelimpahan wewenang dan menyediakan anggaran yang cukup untuk penagihan serta membentuk tim khusus untuk menangani piutang yang macet.
Kata kunci (keywords) : Piutang, Jaminan Pihak Ketiga, Penataan rekening
Background: Finance management forms one of the crucial aspects that should be professionally managed by the hospital management. One major revenue derives from patients under the third person?s guarantee despite failure of collecting this type of account receivable all at once while balance of which will be collected later on. Therefore, account receivable management needs a special attention. Financial data of the Bhakti Mulia Hospital Jakarta in 2002-2004 presents revenue drawn from the third person?s guarantee that grows sequentially; 13.88% (2003) and 38.85% (2004) and then greater increase in the accounts receivable from the third person?s guarantee; 33.90% (2003) and 44.96% (2004). Moreover, there is a term balance due over 90 days per December 31, 2004; 48.16% of the total accounts receivable derived from the third person?s guarantee-based revenue and that it needs analyzing this type of account in the hospital.
Objective: Describing administration of the third party guarantee-based account receivable and identifying the existing barriers in the cycle of accounts receivable of RS Bhakti Mulia in order to improve its efficient and effective management in the same hospital
Methods: Using quanLitative approach, by structured interview, observation of the undergoing process and document analysis
Results: Results of research makes one come to a conclusion that greater accounts receivable result from such reasons as non-enforcement of penalty against default debtor, non-selective provision of the accounts receivable, insufficient funds of claims, imprecise term of collection, inaccurate allocation of cost and delayed submission of invoice.
Conclusions: Suggestions to recommend for increasing effective management of the accounts receivable are impose apparent penalty to default debtors, determine term of account collection and provide account closing system, increase roles of verification team, delegation of authority and sufficient budgeting for collection and establish special team for handling bad accounts receivable.
Keywords : Account receivable, third party guarantee-based, Account collection
