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Incompatibility the target MCU visit a non conformance in RSPI marketing targets. Marketing programs must be built from the marketing mix. The components of the marketing mix is as follows product, place, price, promotion, professional, people, public, power and performance presure. This study aims to describe the marketing mix polyclinic MCU in RSPI Prof. Dr. Sulianti Saroso Jakarta in 2014. The method used in the study is a qualitative study using the research informants adequacy and suitability. The results show that the performance is influenced by nine other marketing mix.
RSIA Budi Kemuliaan merupakan salah satu rumah sakit tertua dan tetap eksis di kota Jakarta.Tinggi rendahnya kunjungan/utilisasi poliklinik merupakan interaksi antara pemberi pelayanan dan pengguna pelayanan (pasien). Peningkatan jumlah kunjungan yang berbeda di setiap poliklinik dan belum tercapainya target peningkatan jumlah kunjungan 10% setiap tahunnya menjadi latar belakang penelitiaan ini. Penelitian ini bertujuan untuk mengetahui gambaran karakteristik responden RSIABK dan mengetahui faktor-faktor yang berhubungan dengan utilisasi poliklinik di RSIABK. Jenis penelitian ini adalah penelitian kuantitatif yang bersifat deskriptif analitik dengan menggunakan pendekatan cross-sectional. Sampel penelitian sebanyak 270 responden yang mewakili poliklinik lantai II, lantai III pagi dan lantai III sore. Hasil penelitian menunjukkan bahwa sebagian besar responden mempunyai tingkat pendidikan menengah ke atas (SLTA - ≥ tamat S1) sebesar 83,7%, sebagian besar responden adalah bekerja (69,3%) dengan penghasilan keluarga kurang dari Rp.3 juta (51,5%), memiliki tingkat pengetahuan yang kurang baik (67,4%), sebanyak 76,3% biaya pengobatan ditanggung sendiri (out of pocket), memiliki rata-rata waktu tempuh dari tempat tinggal ke rumah sakit 37,01 menit. Terdapat perbedaan karakteristik responden yang memilih poliklinik lantai II,lantai III pagi dan lantai III sore. Faktor yang langsung mempengaruhi utilisasi poliklinik lantai II vs poliklinik lantai III sore adalah kualitas alur pelayanan, pengetahuan, jarak tempuh, tarif dan asal biaya pengobatan. Sedangkan faktor yang langsung mempengaruhi utilisasi poliklinik lantai II vs poliklinik lantai III pagi adalah kualitas fisik RS, keterampilan bidan/perawat,asal biaya pengobatan dan pendapatan. Citra poliklinik RSIABK umumnya cukup baik dengan skor rata-rata 7,7.
Budi Kemuliaan Maternal and Child Hospital is one of the oldest hospitals and still exists in Jakarta. The frequency of polyclinic utilization represents the interaction between service providers and service users (patients). The difference of visit amount development for each polyclinic and the 10% target of visit amount development that has not been achieved become the background of this research. The purpose of this study is to understand the picture of respondents characteristic and to understand of the factors associated with utilization polyclinic of Budi Kemuliaan Maternal and Child Hospital. The type of this research is quantitative research. The writer applies analytical descriptive study by using cross-sectional approach. There are 270 respondents as the sample of the research representing polyclinic 2nd floor, 3rd floor in the morning and afternoon the 3rd floor. The results showed that the majority of respondents upper middle level of education (≥ high school graduation-S1) of 83.7%, the majority of respondents were working (69.3%) with family income of less than Rp.3 million (51.5%), has a poor level of knowledge (67.4%), as much as 76.3% of medical costs are afforded privately (outof- pocket), and has an average travel time from residence to hospital 37.01 minutes. There are several differences in respondent characteristics between polyclinics 2nd floor, 3rd floor in the morning and the 3rd floor in the afternoon. Factors that directly affect of polyclinic's utilization 2nd floor vs polyclinic 3rd floor in the afternoon are the quality of service, knowledge, mileage, rates and home treatment costs. While the factors that directly affect of the polyclinic's utilization 2nd floor vs polyclinic 3rd floor in the morning are the physical quality of hospital, midwives or nurses' skills, and sources of medical expenses and revenues. Polyclinic RSIABK image is generally quite good with an average score of 7.7.
Waktu tunggu pelayanan di unit rawat jalan terutama pada poliklinik spesialis yang lebih dari waktu yang telah ditetapkan oleh pemerintah dalam Keputusan Menteri Kesehatan RI No. 129/Menkes/SK/II/2008 tentang Standar Pelayanan Minimal (SPM). Penelitian ini dilakukan secara kualitatif dan kuantitatif. Berdasarkan data penghitungan waktu tunggu didapat 6 poliklinik spesialis yang memiliki waktu tunggu pelayanan > 60 menit. Poliklinik tersebut adalah PD1 (107.6 menit), PD5 (168.7 menit), P2 (66 menit), PD2 (68 menit), PJ (60.6 menit), dan THT (62.1 menit) Permasalahan ini disebabkan oleh faktor - faktor seperti keterlambatan waktu dokter dalam memulai praktik, pola kedatangan pasien, jumlah pasien dan jadwal praktik, peralihan sistem informasi manajemen rumah sakit, sistem pendaftaran, serta lokasi yang kurang strategis antar unit pelayanan rawat jalan.
The waiting times in outpatient setting specifically for specialist polyclinics takes longer than it recommended by the goverment as stated in Ministry of Health Decision Letter No. 129/Menkes/SK/II/2008 about Minimum Standar of Hospital Services. This research are conducted by using a qualitative and quantitative method. According to the waiting time data countings there are 6 specialist have experiencing an patient waiting times more than 60 minutes. There are PD1 (107.6 minutes), PD5 (168.7 minutes), P2 (66 minutes), PD2 (68 minutes), PJ (60.6 menit) dan THT (62.1 menit). The issues are caused by the doctor lateness habits on starting practice, arrival pattern of patient, amount of pasien and unadequate practice schedule, alteration of hospital information sistem, hospital admission and registration sistem, futhermore the unstrategic location between units.
Hasil penelitian pada Curent State Map menunjukkan 90% waktu pelayanan rawat jalan poliklinik paru merupakan kegiatan yang tidak bernilai tambah (waste) dan hanya 10 % yang merupakan kegiatan bernilai tambah (value added). Usulan perbaikan dengan metode lean dituangkan dalam Future State Map dan diproyeksi dapat menurunkan kegiatan non value added menjadi 69,2% dan meningkatkan kegiatan value added menjadi 30,7%. Menurunkan waktu tunggu dari awalnya 279 menit menjadi 72 menit
Kata Kunci: Lean Hospital; Lean Thinking; Poliklinik Paru; Rawat Jalan; Waktu Tunggu.
Long waiting time on outpatient services will reduce customer satisfaction. From the employee side, not knowing the actual workload causes the employees to easily complain and ask to be held additional employees who may actually be unnecessary. In this study, the researcher observed the outpatient service process flow process and the time used by the patient to perform the treatment process at the Lung Polyclinic of RSUD Pasar Minggu and analyzed the work load and the calculation of the HR requirement of lung specialist doctor. From the results of observations conducted waste analysis and mapping Outstanding Output Value Stream Map.
The results of the research on the Curent State Map shows 90% of the outpatient service time of pulmonary polyclinic is an activity that is not value added (waste) and only 8% is a value added activity. Proposed improvement by lean method, set forth in the Future State Map is projected to reduce non value added activities to 69.2% and increase value added activities to 30.7% and reduce waiting time from 279 minutes to 72 minutes.
Key words: Ambulatory service; Lean Thinking, Lean Hospital; Waiting Time
The marketing activities in RSIA Buah Hati Ciputat has not optimal and there are no coorporation with BPJS Kesehatan that has been targeted and has result least number of new patients compare to number of old patients and decreasing the number of visits in pediatric polyclinic. This study aims to get information about market segments as the basis for the analysis of market segmentation, target and market position of pediatric polyclinic of RSIA Buah Hati Ciputat 2015. The types of this study is descriptive with quantitative and qualitative. The result of this study are market segments which is divided by the variable geographic, demographic, psychographic and behavioral. Target market is the potential of market segments is young mother and well educated who have children between 3-5 years old, with family income between 2-5 million rupiahs each month. The market position are the child health care which economical with qualified health personnel in South Tangerang City. Key Word : Marketing, market segmentation, target market, market position, pediatric polyclinic
