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Kegiatan pengelolaan dirumah sakit sangat kompleks dengan berbagai disiplin ilmu antara lain disiplin iimu kedokteran, farmasi, keperawatan, teknik, ekonomi, hulcum mauplm humas terlebih Iagi pemasarannya. Panitia gahungan PERSI-DEPKES telah berhasil menyusun etika rumah sakit seluruh Indonesia (PBRSI) pada tahun 1986 yang dilakukan dengan keputusan meniri kesehatan Rl no. 924 (Menkes/SK/XII/1986) tanggal 18 desember 1986 sehingga berlaku bagi seluruh rumah sakit di Indonesia (Depkes RI - PERSI, 1990 : 19 - 23). Banyak eara dan strategi yang sudah di lakukan direktur dan kepala divisi pemasaran rumah sakit tersebut demi berkembang pesatnya rumah sakit. Hal ini juga di cermati oleh RSU MARY yang rnulai beroperasi tahun 2002 dengan langsnmg membentuk divisi pemasarannya. Dengan target divisipemasaranterutamaperusahaan-perusahaandi sekitarnya. Penelitian ini merupakan penelitian kualitaiif yang bersifat deskriptif eksploratif. Memakai eara wawaneara mendalam dan pengamatan terhadap dokumen. Daiam penelitian ini hanya faktor internal yang dapat dikontroi, yaitu variabel bauran pernasaran yang diteliti. Sedangkan faktor eksternal, antara lain kondisi ekonomi, politik, kompetisi dan perubahan sosial, yang tidak bisa dikontrol, tidak diperhitungkan.Penelitian di lakukan di RSU MARY Cileungsi Hijau pada bulan january sampai dengan november 2007 dengan menggunakan data primer dan skunder. Data primer dari wawancra informan penelitian ini yaitu Ka.Div pemasaran dan staff yang terlibat dalam pemasaran RSU MARY Ciluengsi Hijau serta HRD manager dan staff rekanan baru, rekanan lama I tetap, rekanan keluar sedangkan data skunder dari laporan dan dokumen yang berkaitan dengan implementasi pemasaran.Pengolahan data dilakukan secara manual. Penulis menyarankan agar owner RSU MARY Cileungsi untuk lebih memperhatikan kelangsungan image usahanya di masa datang. Tidak semua kebutuhan pasar bisa dipenuhi oleh satu Rekanan, melakukan evaluasi tahunan, survey, pcngawasan implementasi strategi, guna menentukan paket - pakct apa yang benar - benar mewakili kcbutuhan pasar dcngan memperhitungkan keuntungan dalam jumlah total nominal.Pelatihan berkala bagi pemasaran, tetapkan reward dan punishment, adakan pcrtemuan rutin dengan keuangan, humas, juga melakukan pengembangan satelit dan satelit perujuk (termasuk reward satelit)
Management activities in hospitals are complex, with many discipline science i.e. rnedicals, pharmacy, nursing, technical, economic, laws or public relations, specifically the marketing. Joint Committee of PERSI-DEPKES has delivered an ethic code of all hospitals in Indonesia (PERSI) on year 1986 that implemented by Decree of Minister of Health No. 924 (Menkes/SK/XII/1986) dated 19 December 1986, prevails to all hospitals in Indonesia (Depkes RI - PERSI, 1990: 19-23). There are many ways and strategy conducted by Director and division head of marketing _of such hospitals for the development of hospitals. This matters is aclcnoledged by RSU MARY that start its operation on year 2002 by establishing its marketing division fiom the beginning, whereas the companies surrounding the hospital as the marketing target, This research is a qualitative and descriptive explorative research. Conducting a deep interview method and literature. In this research only internal factor is able to controlled, that is the variable marketing. The external factors, i.e. economical situation, politics, competition, sosial changes that un-controllable is not calculated in the research conducted at RSU MARY Cileungsi Hijau on January through November 2007 with primary and secondary data. Primary data som'ce is hom interview with Division Head of Marketing and Staff involved in the marketing of RSU MARY Cileungsi Hijau, including HRD Manager and sta&` of new parmers, existing partners, ex-partners, while secondary data source is from reports and document related to the implementations of marketing. Data processing is conducted manually.Writer suggest that the owner of RSU MARY Cileungsi to give more attention on the image of its hospitals in the future. Not all market needs is able to be fulfilled by one body, conducting an annual evaluation, survey, supervisory on implementation of strategy to determine which packages that represents the market needs by calculating the pro5t in total nominal. Scheduled training for marketing, determine reward and punishment, conducting a scheduled meeting with finance, public relations, and conducting development on satellite and reward satellite.
This thesis discusses the implementation of the clinical pathway for sectio caesarea that has been applied. Hospitals are challenged to improve services with an emphasis on quality control and cost control. The application of clinical pathways is new in the Udayana University Hospital environment. This research uses a qualitative case study. Data were collected by means of in-depth interviews aimed at policy makers and policy implementers using purposive sampling method. The results of the study revealed that the implementation of clinical pathway of caesarean section was not yet fully implemented where there were obstacles which could be seen from the interrelated factors of communication, resources, disposition and bureaucratic structure. This research shows that there is no effective communication between policy makers and policy implementation as well as between policy implementers, there is no socialization and education regarding the implementation of clinical pathways so that there is a lack of staff knowledge about the functions and benefits as well as their duties and authorities in implementing clinical pathways, there is no SOP related to the flow and filling. clinical pathway, and the absence of a case manager who plays an important role in the implementation of clinical pathways. It is recommended to policy makers to carry out socialization and training that is delivered clearly and consistently and delivered to all policy implementers, formulating a strategic plan in appointing case managers who play an important role in the process of implementing clinical pathways. As well as implementing policies, it is hoped that they can increase commitment in implementing better clinical pathways
This thesis discusses the evaluation of clinical pathway implementation, with the aim of knowing the implementation of Clinical Pathway and unit cost analysis of the Sectio Caesarea action at Bhakti Rahayu General Hospital Denpasar. The research design used is the mix method, namely quantitative and qualitative research designs, obtained from patient billing data and in-depth interviews. The study was conducted in April 2019 to July 2020. The results obtained are still variations in some of the services provided so that they get different costs between the total cost of action in accordance with the clinical pathway of Rp 1,920,000, - with the real cost of services provided at IDR 3,319,281, - which means there is still a difference of IDR 1,399,281, -.
Berdasarkan hasil penelitian diketahui biaya yang tidak dibayar sesuai tarif rumah sakit sebesar Rp 1.708.663.354 (42%). Biaya pelayanan persalinan sesar ringan sesuai tarif rumah sakit pada kelas 1 sebesar Rp 10.267.710,-, kelas 2 sebesar Rp 9.441.399,- dan kelas 3 sebesar Rp 8.591.730,-. Komponen biaya tertinggi adalah biaya tindakan operasi. Sehingga perlu dilakukan kajian ulang tarif pelayanan Sectio caesarea.
Kata Kunci : tarif rumah sakit, tarif INA CBGs, Sectio Caesaria.
In this National Health Insurance period, hospital ospitals are required to be efficient in controlling the cost of services so as not to exceed the tariff of INA CBGs with the quality record of the service must be maintained properly. This quantitative descriptive study aims to analyze the cost of Sectio caesarea of BPJS participants based on hospital rates and INA CBGs rates in dr. Doris Sylvanus regional public hospital on January until August 2016.
The result revealed that the unpaid cost according to hospital rates is Rp 1.708.663.354 (42%). The cost of light cesarean delivery service according to hospital rates in grade 1 is Rp 10,267,710,-, 2nd grade is Rp 9,441,399,- and grade 3rd is Rp 8,591,730,-. The highest cost component is the cost of surgery. So it is necessary to review the hospital rates of cesarean delivery service.
Keywords : hospital rate, INA CBGs rate, Sectio Caesaria
